1. Your Ideas Your Initiatives
COLÉGIO SESI LOANDA
Your Ideas Your Initiatives
Presentation of Colégio Sesi Paranavaí

2. OUR BRAINSTORM
In our brainstorm we decided to create a playful awareness campaign about Traffic in the municipal schools (children from 8 to 10 years old), promoting lectures, theaters and educational gymkhanas, relating all this activity to circus arts.
We apologize for not have images to demonstrate this moment, by accident, In your celphone, a student ran some cleaning app and ereased all fotos about this moment before sending them.

3. OUR CAMPAIGN Preparing Everything
Our campaign was consisted in two steps: first of all we needed to plan everything, our campaign would have lecture, theater and gymkhana and we needed to had everything prepared, that’s why we stayed in the school preparing everything for two weeks
Preparing Everything

4. As we decided to create a group inspired by circus art, we think it important to create a logo. Check below

5. Our group decided to visit elementary schools and our intervention would be composed by some steps: check some of those steps below
1st Step: We would get to school during the snack break, this would create a more friendly relationship with students.

6. 3rd Step: Presentation of the group for the students and presentation of the theater.
We uploaded an excerpt from the theater on youtube which can be seen at the link below (no subtitle):

7. 4th Step A: Lecture Defensive Driving: Smart Clown and Dumb Clown, the smart one presents the true information refuting the dumb clown.

8. 4th Step B: Still During the lecture we would teach children to become their parents' surveillance agents in traffic, applying them "the little traffic ticket“. Check the ticket below

9. 6th Step: Awards to the Champion group: