1. Business strategy of the surrounding Shin-okubo station

2. History of Korean boom The first Korea boom The second Korea boom
The third Korea boom

3. Spread information by SNS
K-pop
Instagram
Twitter etc.
SNS
Korean food
Korean cosmetics

4. Korean foods, Korean cosmetics, Korean fashion etc.
The third Korea boom
Korean foods, Korean cosmetics, Korean fashion etc.

5. Transformation of business in Korean town
1993
2002
From 2003
Book store
Real estate
Karaoke
Korean cosmetic store
K-pop goods
shop
Café
Restaurant
Grocery
store
Beauty salon

6. conclusion K-pop Turn like a theme park. Energy = SNS Korean cosmetics
food
K-pop
Turn like a theme park.

7. Reference
Kim yeon-koung Functional Transformation of Korean Businesses in the Okubo District, Shinjuku Ward, Tokyo, from the Viewpoint of Business Owners' Ethnic Strategy.
Geographical review of Japan 89-4:

8. My recommended place Shop name Kanhodon【678chicken】shinjyuku-ten
Address
Dai3satakeBldg. 2F, Hyakunin-cho, Shinjyuku-ku, Tokyo
Tel
Opening hours
Everyday from 11:00 to 01:00

9. My recommended place Shop name SKIN HOLIC Address
,Okubo, Shinjyuku-ku, Tokyo
Tel
Opening hours
10:00 to 20:00
(Only Saturday from 10:00 to 21:00)