1. Using America’s Most Popular Gift Cards To Influence Consumer Behavior

2. About Us About Customer Motivators
Customer Motivators is an incentive marketing agency specializing in performance improvement solutions proven to increase engagement and loyalty.
Since 2003 Customer Motivators has established a distinguished track record of producing superior results for hundreds of companies by engaging, motivating and rewarding diverse audiences with customized promotional solutions featuring popular gift card brands.
Companies struggle to find the right solution to motivate various consumer demographics, and pleasing everyone is nearly impossible.  Customer Motivators gift card incentive solutions have proven to increase consumer response by providing each program prospect a wide choice of gift card options for redemption, allowing the qualifier to select the award that motivates them personally the most.
About Us

3. Key Bank M&A Challenges
When two financial institutions look to create value through a merger, customer attrition is the number one challenge.
The Deloitte Center for Banking Solutions surveyed customers who recently went through an M&A transition of the clients surveyed, 48% had either already switched banks or reported a switch was likely.
Thirty-six percent of bank customers who switched after an acquisition did so for emotional reasons.
J.D. Power and Associates says the likelihood for customers to switch banks increases up to three times after banks merge with – or is acquired by another financial institution.
The value of communication to strengthen customer retention and create a smooth transition through integration process is the ultimate key to success of the deal.
Key Bank M&A Challenges

4. Using Gift Cards for Customer Retention and Communication Initiatives
Building relationships is critical when merging financial institutions but not always as straightforward as it might seem.
Successful merger communications can open a two way dialogue and all news is not good news to the acquired customer. When communicating less than positive information such as new fees, different lending rules and interest rates, closing certain branches or other important changes the customer needs to know and understand. Turn a negative situation into a positive. It’s always better when you deliver good news with bad news.
Offering a gift card to the new customer’s can soften the blow when they learn the local branch is closing.
Motivating and rewarding new customers with a gift card for completing time sensitive on-boarding documentation will increase participation.
Enticing new customers with a gift card to schedule an appointment at the local branch to undergo a Free financial checkup is a great way to establish a favorable impression of the bank.
Rewarding new customers with a gift card for completing a survey will improve response.
Using Gift Cards

5. Why Gift Cards Why Gift Cards Are The Incentive Of Choice
According to First Data Corporation, three out of four consumers (76 %) are interested in purchasing or testing a product based on receiving a gift card for doing so.
Aligning your incentive promotion with leading industry brands by offering their gift cards significantly increases the participation rate.
Convenience, ease of use and administration make gift cards the most frequently used corporate consumer incentive/reward.
Gift cards enable your organization to target awards based on demographics and create themes based on communications objectives.
Gift cards empower the program qualifier/recipient with the right to choose the item that personally motivates them the most.
Gift cards cover everything from retail merchandise, dining, travel, movies, gas, hotels and groceries.
Gift cards offer the program qualifier/recipient the freedom to go shopping for their reward whenever they feel like it.
Why Gift Cards

6. Why Partner With Us Why Partner With Customer Motivators
Represent over 150 of Americas most popular gift card brands
Partner/Leverage Leading National Gift Card Merchants in Promotional Campaigns
Use of Merchants Gift Card Logos with Approved Licensing Rights in Promotional Creative
Efficient, Expertly Handled Reward Fulfillment
US Based, Company Owned Call Center
No Set-Up Fees or Monthly Minimums
100% in house customer care
Aggressive Pricing/Discounts
Highly Personalized Service
Speed-to-Market
Ease -of-Use
Why Partner With Us

7. Incentive Applications
Traditional Bank Gift Card Incentive Applications
Checking Account Acquisition
Up-Sell/Cross-Sell Additional Banking Products or Services
Enrollment in Online Banking/Mobile Banking/Online Bill-Pay
Increase Frequency of Credit/Debit Card Use
Reward Most Valuable Customers
Increase Loan and Mortgage Application Rates
Survey Completion
Refer-A-Friend
Revive Doormat Customers
Scheduling a Free Financial Checkup
Incentive Applications

8. How The Program Works Step 1 - Launch a Promotion
Create an attention-getting, eye-catching promotion featuring popular gift card brands.
“Schedule a FREE financial checkup with a trusted KeyBank Financial Advisor and Lunch is on Us”.
With gift card denominations offered from $5 to $500, and a platform with 150+ gift brands
participating (including Visa), each promotion can be designed to target customers/prospects based
on demographic/geographic data with promotional themes based on communication objectives.
Additionally, Customer Motivators (CM) will provide high resolution brand images, licensing and signage
rights for all outbound marketing collateral being displayed in the promotion.
Free Financial Check Up
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How The Program Works

9. How The Program Works Step 2 - Qualifier Selects Reward
Customer takes desired action and qualifies to receive a free gift card.
KeyBank communicates promotional qualifier names to CM (daily, weekly, or monthly). Within 12 hours, CM will mail or a Gift Claim Code to each promotional qualifier enabling them to select the gift card of their choice.
Customized KeyBank Gift Card Portal
Example
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How The Program Works

10. How The Program Works Step 3 - Qualifier Receives Reward
At CM we are all about the customer experience. The gift card will ship to the address identified within 48 hours and the promotional qualifier may track the gift card shipping to his/her door via our online tracking tools. All gift cards are shipped “loaded and live” and no additional steps are required by the recipient. The gift card is ready to be used!
CM can customize a KeyBank Mailing
Gift Card Carrier
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How The Program Works

11. Participating Merchants

12. Satisfied Clients

13. Customer communication and retention is critical to the success of the acquisition. Strategies to motivate and reward specific actions with gift cards help turn a potently negative situation into a positive for the acquired customers.
The foundation of the Customer Motivators business model is to offer successful performance improvement solutions by creating immense value for our clients in order to promote their growth and profitability.
There is no better incentive solution available in today’s marketplace, and we welcome the opportunity to serve Key Bank.
Summary