1. Design for the Environment: EcoDesign of Consumer Products
Author : Dr. L. Ramakrishnan, FIEMA, C.Env.
Division: Philips Lighting, Asia Pacific Region
Project Description : BCCI
11 April 2008

2. My sincere thanks to
Dr. Prasad Modak
who has kindly agreed to make
this presentation on my behalf
L. Ramakrishnan

4. Environmental Issues of Products
The number are increasing
e.g. Computers in India:
+/- 25,000,000 (growth: 25 % per year)
A typical computer monitor with a cathode ray tube contains 2-4 Kg of Lead, as well as phosphor, barium and Chromium (VI)
the chip resistors and semiconductors contain Cadmium;
Mother Boards and connectors contain Beryllium
Printed Circuit Boards and Plastics casing contain Brominated flame retardants (e.g. PBBE)
Source: Worldwatch Institute
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5. Environmental Issues of Products
Why ?
Environmental Issues of Products
The number of mobile phones in India:
> 100,000,000 (growth: 40 % per year)
Short Life; life-cycle toxic exposure are high
Major hazards are the chips on the Printed Circuit Board, Liquid Crystal Display and the batteries; the hard plastics casing is generally not recyclable
If 100,000,000 cell phones have to be disposed off that will add 23 tons of lead to the environment
Source: Worldwatch Institute
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6. Why ? Environmental Issues of Products Materials used in Batteries
Anode Material: Cadmium, Lead, Lithium, Metal hydride, Zinc
Cathode Material: Active Carbon, Lead Oxide, Manganese Oxide, Nickel Oxide, Polycarbon monofluoride, silver oxide, mercuric oxide
Electrolyte: Ammonium Chloride, Potassium Hydroxide, Sulphuric Acid, Zinc Chloride
Casing and auxiliary materials: Iron/Steel, Copper/brass, plastics, paper, bitumen, tin
Source: Worldwatch Institute
INDSEARCH

7. Eco-Design: Design for Environment
Design for energy efficiency
Design for material efficiency
Design for waste minimization
Design for risk reduction
Design for accident prevention etc.
Design for disassembly
Design for recovery and reuse

8. Six Focal Areas: Mass Energy Hazardous Substances Recyclability
Packaging Mass
Extended/Long Life

9. Reduced Mass means Less use of natural resources
Less use of processing chemicals
Less pollution during processing
Less waste (including EOL)
Less Packaging
Less transportation pollution

10. Less Energy Consumption means
Low Natural Resources Consumption
Less GHG emission (Global Warming)
Less consumption of Chemicals (Battery)
Low waste generation (Battery)

11. Eliminating Hazardous Substances means
Reduced health effects during
manufacturing,
use and
disposal

12. Recycling Facilitates
Extended material use
Extended component/part use
Reduction in depletion of resources
Reduction in EOL waste
Reduction in pollution

13. Packaging Mass Reduction Means
Reduced consumption of resources
Reduced transportation pollution
Reduced Waste

14. Extended/Long Life means
Extended use of resources
Less EOL waste per unit time

15. Impact of Eco-Design an example…….
Potted to open construction EM TL 40 W ballast……
25 % Reduction in Power Loss
50 % Reduction in Mass
For India alone this means a saving of:
390 tons of Copper per year
2460 tons of Iron per year
1020 tons thermoset PE resin per year
35 MW Power (approx 150 tons of CO2)

16. The Point is:
A small change at the Design stage has far reaching environmental and economic consequences during the life cycle of the product; Eco-Design enables the integration of this concept into the product creation process

17. Environmental Performance –
Philips Lighting Reduction of Mercury dose in 4’ Tube Lights

18. Environmental Performance –
Philips Lighting Improvements in Energy Efficiency of Products
225
Low Pressure Sodium
200
175
High Pressure Sodium
150
125
Metal Halide
Lamp Efficacy (lm/W)
100
Fluorescent
Compact Fluorescent 75 50
Incandescent 25
1940
1950
1960
1970
1980
1990
2000
Year

20. Green Flagship Product examples
DECT 525 phone:
Smart Choice
Innergize:
Relax and Revitalize
                           
Cosmopolis,
energy efficient street lighting
                           
Mini MasterColor 20W:
Thinking small
so our customers
can thing big
Next to that – as part of our EcoVision program – we develop products for the advanced markets which take environmental aspects to a much higher level, and significantly improve on several green focal areas, like
Lifetime
Energy Saving
Reduction of waste and hazardous substances
To date Philips has introduced more than 160 Green Flagship Products to the market, which represent sales over 2 billion euro.
Panorama 1.0T open MR system:
The latest innovation in MR
Breathtaking natural pictures
This lead-free LCD TV uses 39% less energy
24% less packaging than our closest competitor

21. Thank You