1. Today’s class
15:15 Pitching workshop, Maurice 16:45 Break 17:00 Collaborating, presenting, and sharing in 3D (Part I), Wycliffe 17:30 Assignment 9 briefing: Business model canvas sketching, Wycliffe 17:45 Elevator pitch: value proposition 1min / team

2. LC-1118 Aaltonaut Communication Skills Elevator pitching
Teacher: Maurice Forget, MA

3. Elevator Pitching assignment
For our session on 03.05
Task: 5 minute elevator pitch

4. Elevator Pitching assignment
Marking Criteria
1 Does it make sense to produce the
product using 3D printing?
(possibilities and limitations of AM)
2 Has the team researched the background
for their product? (Utilization of online
sources)
3 Do you think the product has a clear problem?
Solution? Business model?

5. What is an elevator pitch?
Discuss in groups
What is an elevator pitch?
What makes for an effective one?

6. Startup Sauna model Slogan / Attention Problem Solution Market
Business model
Team
Traction
Ask

7. Slogan + Attention grabber
1. Give a slogan that tells exactly what your company does
2. How will you make it interesting?
Give a startling fact
Ask a rhetorical question
Use a personal anecdote
Use an analogy
Use a quote
Visual attention grabber
Physical demo

8. Problem
Who has the problem?
What is the problem?

9. Solution
What is your solution?
What are its benefits?

10. Features versus Benefits
Feature “The iPod comes with a 5 GB hard drive”
Benefit

11. Features versus Benefits
Can you turn your features into benefits?

12. Market Who are your customers? Why are they your customers?
How many customers are there?
Where are they located?

13. Business model How do you make money? Who pays and when?
What are your customers paying for?

14. Team
Who are you?
Why should we believe you? (Credibility)

15. How do we establish credibility?
Team: Hacker, Hustler, Designer
Engineer, Business person, Designer
Education
Experience

16. Brainstorm
Group work Decide how your team can establish credibility. Share your ideas with the class

17. Pierre Bourdieu Institutionalised cultural capital Objectified
Embodied
cultural capital
Social Capital

18. Traction
What evidence do you have to support your case?

19. Conclusion and Ask Summarize your main points (One, Two, Three)
Emphasize why your idea matters
End with an “ask” (funding or call to action)
Write down some ideas. Share your ideas with a partner. Again give feedback.

20. Analyze the pitch

21. Storyboard your pitch
Decide what will go into each slide or minute of your pitch

22. Practice your pitch