1. 25th BCC WG Meeting Welcome to IEM Presentation
Ms. Zakia Akter
Deputy Director (PM)
IEM, DGFP
September 10, 2018

2. Special features after last HPN meeting are:
Features of SBCC Activities Accomplished under IEC-OP (May’18 – July ’18)
IEC OP took different types of activities to achieve its’ intended goal
Special features after last HPN meeting are:
Inauguration of Call Center
Urban Campaign
Divisional Level Community Dialogue
Revitalization of School Health Program
Observation of World Population Day
Findings Dissemination of “Formative Research for Assessing Exposure and Effectiveness of IEC/SBCC Interventions Implemented by IEM Unit of DGFP”
Meeting the unmet need for family planning among Rohingya refugees and host community

3. Inauguration of Call Center
A Call Center named Shukhi Poribar (সুখি পরিবার) was activated
People may get information on
- Family Planning including post partum family planning
Maternal Health
ANC, PNC & Delivery
Neonatal & Child Health
Adolescent Reproductive Health
- Nutrition
24/7 hours service is available
Please call at 16767

4. Honorable Minister, Ministry of Health and Family Welfare, Mr
Honorable Minister, Ministry of Health and Family Welfare, Mr. Mohammad Nasim, MP inaugurated the call center
Please call:
16767

5. Urban Campaign
Urban campaign is a new initiative by IEC-OP and will continue throughout the sector program
Campaign objective is to raise awareness about the consequences of child marriage and teenage pregnancy, ARH, personal hygiene (including sanitary napkin) as well as small family norms.
Target Population: Adolescent boys and girls in slum area
Two campaign was conducted in Dhaka & Sylhet city
Disseminated FP-MCH messages through digital display in Dhaka city

6. Urban Campaign Campaign with adolescent boys
Campaign with adolescent girls

7. Divisional Level Community Dialogue
Community Dialogue intends to mobilize divisional level key stakeholders to support FP-MNCH initiatives
Target Audience: district level administration, district FP committee and Local Government, CSO, NGO/CBO, academician, demographer, researcher, students/adolescents and media personnel
Modalities: key note presentation; Open discussion and Questions/answer followed by a specific guideline
Seven Community Dialogue implemented where Mymensing was included in Dhaka

8. Revitalization of School Health Program
A School Health Curriculum with comprehensive information of Health, Population and Nutrition was developed and available to be used by any intended users
‘Pictorial handouts’ (in PPT form) of the School Health Curriculum with messages to be used by Trainers/Teachers/ SACMOs is available;
It is available be used at Schools to raise awareness among students (VI-X) on Health, Family Planning and Nutrition. It also covers ASRH issues including gender, VAW, child marriage that impact their lives.
650 SACMOs in 19 districts were trained to conduct session at school

9. Observation of World Population Day
WPD was observed on July 11, 2018 with the theme “Family Planning is a Human Rights”
Honorable Speaker, Bangladesh National Parliament Dr. Shirin Sharmin Chaudhury, MP endorsed the theme
Day specific events were:
Press Briefing
Facebook Campaign
Radio & TV Program
Video Documentary
Theme song
Jingle
Brochure, Poster, Souvenir published
Reward for best worker and Institutes
Rally
Division, District & Upazila Level Advocacy, Rally & best workers , institutes rewards

10. Press briefing on
World Population Day

11. Photo Gallery of World Population Day 2018

12. Photo Gallery

13. Dissemination of “Formative Research for Assessing Exposure and Effectiveness of IEC/SBCC Interventions Implemented by IEM Unit of DGFP”
Key recommendations of the Study:
National Broadcast time should be reformed for using TV as an electronic media to disseminate health and family planning related information
Higher emphasis should be given to Bangladesh Television as private TV channels are disseminating less FP related information compared to BTV and also rural people have more access to BTV in compare to private TV channels.

14. Key recommendations of the Study contd…
Family planning workers or health workers were appeared as most effective channels of SBCC intervention. Therefore, more emphasize should be given on the coverage of family planning workers
The coverage of AV Van should be increased
Area specific communication strategy should be adopted
Audience specific communication strategy should be taken
IEC/SBCC activities should disseminate adequate information to address misconception and side effects of using family planning methods
More emphasis should be given to contents and issues other than coverage.

15. Meeting the unmet need for family planning among Rohingya refugees and host community
Key activities:
Quarterly program review and result sharing meeting
Sensitization meetings/workshops with religious and local government leaders
Clinical training on PPFP
Training on counselling
Organize street drama through local theater group
Provide audio messages through Rakhain dialect
Organize satellite clinics; ten satellite clinics per month.

16. Coordination with other Directorates/Units
Coordination Points:
National Newborn Health Program of DGHS organized a dissemination program on September 05, 2018
The Honorable Minister, Ministry of Health and Family Welfare, Mr. Mohammed Nasim, MP has inaugurated the program as the chief guest
The unit used five TVCs developed by IEM and acknowledged IEM, DGFP during inauguration
IEM, DGFP is open to any Units or directorates who intends to use School Health, Nutrition and Population Curriculum for conducting session at Schools
Disseminate information to call at 16767

17. Upcoming Key SBCC Activities
A 4-day message development workshop with technical support from Ujjiban;
Development of Pre-marital counselling guideline with technical support from Ujjiban is in progress;
Update eToolkit, eLearning course & Digital Archive;
Tracking App of AV van show
Subtitling & dubbing of selected documentary & TVCs

18. Thank You