1. Viewing Trends Overview
September 2016
Viewing Trends Overview

2. Total Viewing September 2016
Irish adults aged 15+ watched TV for an average of 3 hours and 8 minutes each day in September 2016.
90% (2hrs 49min) of this viewing was live with the other 10% (19 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
September 2016
Housekeepers with Children watched 3 hours 1 min of TV every day in September 2016
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
September 2016 V’s September 2015
Live
Time-Shift
PVR Ownership
Jan %
Jul %
PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and idecreased slightly for yr olds.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
September 2016
TAM Ireland subscribing channels reached 90% of housekeepers, 86% of housekeepers with kids, 84% of ABC1 adults and 83% of yr olds each week in September
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts September 2016
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers September 2016
Based on 30” sec 000s, Individuals 4+ 1
PROCTER & GAMBLE IRELAND 2
BSKYB LTD 3
EIR 4
LOREAL 5
RECKITT BENCKISER 6
DIAGEO 7
NATIONAL LOTTERY 8
ALDI STORES LTD 9
LIDL IRELAND GMBH 10
NESTLE
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National