1. Communication & Organisation
Lecture 7
Communicating Information
&
Communication between Organisations
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500
Rapid Decline ?
490
Unit
Sales
480
470
2000
2003
2001
2002
Year
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19.52
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Images
Convey brand identity e.g Nike
Carry brand values e.g Body Shop
Images can be personalised
Can be modified overtime e.g Coca-Cola
Give an indication of the business you are in e.g water companies
Tend not to be overcomplicated
Traverses cultures
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Companies have rules stating how their logo can be applied
E.g British Airways ‘stuffy image’
E.g BBC 2 ‘stuffy image’
Consistent across all documents and corporate communication
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Gives ‘added-value’ to products and services
Should encourage people to trust and enjoy dealing with the company
Builds relationship with other stakeholders e.g ‘the City’
Gives long-term recognition
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House-Styles
Consistent across all communications
Communicates corporate values
Can be adapted for different aspects of the business
Globally consistent
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Consistent Style in ?
Letter Headings and…………..
Communication & Organisation Lecture 7

23. All communications must be consistent
All advertising
Point of Sale
Letters and faxes
Web sites
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Newsletters
Reports
All public presentations
Uniforms
Livery on vehicles
Signage
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Questions?
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Group Exercise
You are to start your own business:
Choose the type of business
Consider what communication materials you will require and why.
Determine the Style you will use and Why?
Communication & Organisation Lecture 7