1. « Fertilisant Durable », an example of sustainable claim
13th November 2017
Fertiliser Working Group – Brussels
Benoît PLANQUES – Chairman of AFAÏA

2. Summary Basics of the project History Scope and rules
How does it work ?
How should it inspire the european reglementation ?
They already chose to use the brand « Fertilisant durable »
Contact

3. Basics of the project
“FERTILISANT DURABLE” = “SUSTAINABLE FERTILISING PRODUCT”
The aim : To propose to dealers, and final end-users, a key to easily identify fertilising product coming out from Circular Economy.
The condition of success for producers : make something easy !
The idea : A common trademark that ensures the final user about the origin of the fertilisers, with a guaranty of circular origin and compliance with national regulation
“sustainable” and not “circular” because :
it is easily and understandable by the end user
there is no organic connotation

4. History
Launched on 24th November 2016, during the convention “Agriculture Circulaire” organised by Afaïa
Why those organisations proposed the brand « FERTILISANT DURABLE » ?
To formalize their engagement in favour of the sustainable development and the circular economy,
To highlight the beneficial commitment of circular fertilising products on the environment,
To contribute to the promotion and the growth of the return into the soil of the fertiliser from renewable sources.
Le CRT is a French think-tank, neutral and apolitical, focusing on the question of the development of practices of recovery and return to the ground and application of biodegradable waste.
 The CRT owns and manages the brand.
Afaïa is the French federation of producers of : growing media, soil improvers, organic and organo-mineral fertilisers, biostimulants and mulches.

5. Scope and rules CONDITIONS FOR USE OF THE BRAND
The fertilising product must contain at least 60 % of major nutrient (N, P, K) from renewable sources. “Renewable sources” means that the system of production doesn’t require raw material from mining activity, or from the combination of atmospheric nitrogen with natural gas hydrogen.
The fertilising product should comply with the French regulation (Articles L to L of the Rural Code) or must comply with the articles R to R of the Environnemental Code if the return into the soil needs a land application local permit.
The producer has to comply with the rules of the trademark use
CURRENT SCOPE
Organic soil improvers
Organic fertilisers
Organo-mineral fertilisers
Open to growing media and mulches
Fertilising products intended to all markets (professional and hobby) and uses (organic farming or conventional, depending of raw materials)

6. How does it work ? REQUIREMENT SPECIFICATION
Compliance with 3 criteria
MONITORING
The producer has to fill each year a form for an annual usage of the brand :
company identity : Name, type of installation, address, contact
For each fertilising product using the brand identity : name of the fertilising product, type of marketing authorisation, volume placed on the market, listing of renewably-sourced raw materials, share of NPK renewably-sourced.
The producer can be audited by a certified and independent organism
HOW TO APPLY ?
That’s simple ! You just have to fill the application form on the website of the CRT

7. How should it inspire the European regulation ?
Commons ambition for European project and Fertilisant Durable :
To facilitate the 'closing the loop’ of the circular economy, by promoting circular fertiliser.
Create a transversal label for all fertilising products and growing media categories
Do not create confusion with other regulations like organic farming
Build up a simple system
Strong societal demand in France (also in Europe) about development of Circular Economy, with, by example:
EGA (September-October 2017 : French General Committee for food supply)
National initiative for Circular Economy: to be launched in 2018

8. They already chose to use the brand « Fertilisant durable »
78 products using the trademark “fertilisant durable”
tonnes of “Fertilisant Durable” placed on the market in 2016

9. Contacts CRT (Club du Retour à la Terre)
Website :
Contact : +33(0)
On the website  “Nous contacter”
Address : SYPREA
33 rue de Naples
– PARIS
AFAÏA
Website :
Contact : +33(0)
Address : AFAÏA
9 rue du parvis Saint-Maurice
49100 Angers - FRANCE