1. GAINING MOMENTUM FOR THE GLS THROUGH SOCIAL MEDIA
May 18

2. WELCOME! Scott Cochrane, Vice President International
Kyndra Singer, International Marketing Manager
Luis Pinto, Regional Marketing Director

3. ONLINE MARKETING MEETING
“Gaining Momentum for the Global Leadership Summit through Social Media”
May 18, 2016
AGENDA
International Marketing Updates
Social Media
Statistics & Stories
Questions

4. INTERNATIONAL MARKETING UPDATES
Whats NEW?

5. All files available on Summit Central
INTERNATIONAL MARKETING
Promo Video A
NEW Re-touched version of Promo Video A
Promo Video B
NEW Narrative Video is Ready!
Facebook, Twitter, Instagram
COLOR Update
All files available on Summit Central

6. SOCIAL MEDIA

7. OBJECTIVE
INTEGRATE social media as part of your marketing strategy for brand recognition, acquisition and retention

8. SOCIAL MEDIA SOCIAL NETWORK
Computer mediated TOOLS that exchange information
SOCIAL NETWORK
VIRTUAL SOCIAL COMMUNITY
Is SOCIAL MEDIA part of your culture?
How are you leveraging SOCIAL MEDIA as PR (public relations)?
Have we created an excitement for others to JOIN the Global Leadership Summit through SOCIAL MEDIA?

9. SOCIAL MEDIA Digital Circle FACEBOOK TWITTER INSTAGRAM BLOG LINKEDIN
APP
WEBSITE

10. SOCIAL MEDIA PLATFORMS
FACEBOOK
Pay attention to messages and questions that come in and respond with 24 hours.
Post photos, quotes and links to your Summit page
Like and share posts from your Summit Facebook page. If you are posting on Facebook about the Summit, use #GLS16 and #GranderVision
Create an EVENT page on your Facebook to direct your fans to the GLS sites in your country
INSTAGRAM
Be sure to use good quality photos. WCA will focus on plain images, picture quotes, and video clips.
Post photos, and videos on Instagram using #GLS16, #GranderVision

11. SOCIAL MEDIA PLATFORMS
TWITTER
Shy away from site-specific announcements and keep the strategy at a broader scale to expand our audience.
Use quotes, pictures and messages that point towards our communication goals. Please use #GLS16, #GranderVision
FLICKR
Throughout the year, WCA uploads our photos of the Summit from around the world and noted events to Flickr.
We want/need GOOD host site photos. PLEASE SHARE!

12. SOCIAL MEDIA SET SOME GOALS
Have a POINT PERSON who is your Social Media Strategist

13. SOCIAL MEDIA SET SOME GOALS
GROW brand awareness of the Global Leadership Summit in competitive markets
Use social media to direct them to your website to register
LEVERAGE your marketing to reach “circles of influence”
This is the interview to Patty Cofino, the owner of McDonald’s franchise in Central America.
DETERMINE what social media platforms work best in your region
INTEGRATE social media marketing strategies within PHASES/TIMELINE for a successful marketing campaign
75% content 25% sell 50% content 50% sell 25% content 75% sell
CREATE and EXPAND Year Round Strategy
Market four meetings per year with different segments

14. STATISTICS & STORIES

15. STATISTICS & STORIES U.S. GLS 2015 TWITTER Total TWEETS: 42, 500
Unique contributors: 6,900
Reach: 4,100,000
Total impressions of content: 112,300,000
TRENDED #1 Facebook and Instagram
Nationally: 12 hours 30 minutes
Globally: 1 Hour, 30 minutes

16. STATISTICS & STORIES U.S. GLS 2015 (continued) FACEBOOK:
New fans: 3549
Total Likes: 32,071
Total shares: 12,289
Total Reach content: 2,392,055
Total Impressions of content: 4,259,340
NEW sites: Uruguay and Bogota
Facebook strategy
Facebook growth in Latin America

17. FACEBOOK GROWTH
HOW MANY FANS DO YOU HAVE?

18. QUESTIONS

19. OBJECTIVE CALL TO ACTION REMEMBER
INTEGRATE social media as part of your marketing strategy for brand retention, acquisition and retention
CALL TO ACTION
Develop a MARKETING CAMPAIGN that integrates SOCIAL MEDIA to raise awareness, retain alumni and gain new attendees
REMEMBER
Go on SUMMIT CENTRAL to download materials you need
CONNECT with others who have successful campaigns

20. Questions? Luis Pinto pintol@willowcreek.org Kyndra Singer