1. UNICON Crisis Survey April, 2009

2. Location of Responding Members

3. School Size - Non-degree Gross Annual Revenue

4. Size x Region dispersion
<$3M
$3-$7M
$7-$12M
$12-$20M
$20-$30M
>$30M
US and Canada 7 13 3 2
Europe 1 5
Asia and Australia
Latin America
Africa

5. Change in Open Enrollment Participants Since August 2008
+20%
10- 20%
5- 10%
+ 5% +
- 5%
-5- 10% %
- 20% -
Size ρ X, Y = Location ρ X, Y = 0.19

6. Open Enrollment Participant Change since August 2008 x School Size
UP +20% 2
+10-20% 1
+5-10%
Up +5%
Down -5% 4
-5-10% 3
-10-20%
Down -20% 6 13 45
ρ X, Y =

7. US and Canada Europe Latin America Asia and Australia 1 2 4 6 3 10
Open Enrollment Participant Change Since August 2008 x School Location
US and Canada
Europe
Latin
America
Asia and Australia
UP +20% 1
+10-20%
+5-10% 2
Up +5% 4
Down -5% 6
-5-10% 3
-10-20% 10
Down -20%
ρ X, Y =

8. Projected Change in Open Enrollment Participant Numbers in 2009
+20%
10- 20%
5- 10%
+ 5% +
- 5%
-5- 10% %
- 20% -
Size ρ X, Y = Location ρ X, Y = 0.06

9. <$3M $3-$7M $7-$12M $12-$20M $20-$30M >$30M 3 2 1 4 8 6
Projected Change in Open Enrollment Participant Number 2009 x School Size
<$3M
$3-$7M
$7-$12M
$12-$20M
$20-$30M
>$30M
UP +20%
+10-20% 3 2
+5-10% 1
Up +5%
Down -5% 4
-5-10%
-10-20%
Down -20% 8 6
ρ X, Y =

10. Change in Custom Program Revenues Since August 2008
+20%
10- 20%
5- 10%
+ 5% +
- 5%
-5- 10% %
- 20% -
Size ρ X, Y = 0.19 Location ρ X, Y = 0.24

11. Change in Custom Program Revenues Since August 2008 x School Size
UP +20% 3 2
+10-20% 5 4 1
+5-10%
Up +5%
Down -5%
-5-10%
-10-20%
Down -20% 39 19
ρ X, Y =

12. Change in Custom Revenues Since August 2008 x School Location
US and Canada
Europe
Latin
America
Asia and Australia
UP +20% 7 1
+10-20% 12 3 2
+5-10% 4
Up +5%
Down -5% 5
-5-10%
-10-20%
Down -20%
ρ X, Y =

13. Projected Change in Customs Revenue for 2009
+20%
10- 20%
5- 10%
+ 5% +
- 5%
-5- 10% %
- 20% -
Size ρ X, Y = 0.07 Location ρ X, Y = 0.07

14. Cancellations since 2009 have
12%
67%
19% 2%
Size ρ X, Y = 0.04 Location ρ X, Y = Question 3: ρ X, Y = -0,18 Question 4: ρ X, Y = - 0,23

15. 67%
29% 4%

16. 43%
53% 4%

17. 47%
41%
12%

18. External Factors POSITIVELY affecting Executive Education Business
Economics
Demographics 4
Currency 3
Recession
Market
Sectors not affected by the crisis 14
International market (Canada, LA and Middle East) 10
People retention policies 8
Public Sector 5
Commitment with investments in ExecEd
Sectors directly affected by the crisis (finance)

19. External Factors POSITIVELY Affecting Executive Education Business
Specific Contents
How to deal in times of crisis 8
New leadership skills 5
Preparing talents
Beyond the recession 3
Focus on performance
Internal
Clients relations/partnership
Brand 4
Market segmentation
More collaboration with clients

20. External Factors NEGATIVELY Affecting Executive Education Business
Expenses cuts in education 35
Recession/crisis/economic environment 25
Reduced travel budget 10
Individual behavior 9
Companies behavior (in wait and see mode)
Uncertainty and lack of confidence in the future
Layoffs/downsizing 4
Pressure to reduce price 3
Competition

21. Expected Economic and Executive Education Business Development within TimeframeUp
100%
92%
24 mos.
64%
18 mos.
92%
Down
12 mos.
6 mos.

22. Revenue Prediction versus Realized

23. 41%
40%
11%

24. Actions in 2009 as Response to Global Economic Downturn
86%
64%
40%
34%
29%

25. Some other actions taken
Targeting specific sectors and regions
Increase offer in e-learning
Increase Open Enrollment Program portfolio
Increase marketing
Cutback on investments
Special package pricing for open enrollment
Offering some shorter format courses
Targeting sectors unaffected by crisis (public, health)
Focusing on international market