2. “Getting inside of your head”

3. Behaviorism Only examines data that is public and observable
Introspection is unimportant
Personality = What you actually do
Traits, UCS, CS experiences, do not matter
Only B data matter

4. Behaviorism What determines personality? The observed environment
Not hidden process inside the mind

5. Behaviorism 1) A persons behavior 2) A persons environment
All that matters is
1) A persons behavior
2) A persons environment

6. Philosophical Roots Empiricism Tabula Rasa
Everything you know comes from experience
Tabula Rasa
Note how this is different than other approaches

7. Philosophical Roots Associationism
Two things become associated into one if they are repeatedly experienced close together

8. Philosophical Roots
Noise
Book

9. Philosophical Roots
Thunder
Lightning

10. Philosophical Roots

11. Philosophical Roots
Both empiricism and associatoinism are all that is needed to explain all knowledge
Even complex ideas can be seen as combinations of simple ideas
Reductionism
David Hume John Locke Thomas Hobbes

12. Philosophical Roots One last element is missing What makes you go?
Why do people behave at all?

13. Philosophical Roots Hedonism People learn in order to 1) Seek pleasure
2) Avoid pain

14. Philosophical Roots
1) Empiricism
2) Associationism
3) Hedonism

15. Behaviorism
“Give me a dozen healthy infants, well-formed, and my own specified world to bring them up and I'll guarantee to take any one at random and train him to become any type of specialist I might select--doctor, lawyer, merchant-chief, and yes, even beggarman and thief, regardless of his talents, penchants, tendencies, or abilities”

16. Learning
A stable change in behavior as a function of one’s experience with the environment
What learning is not
the acquisition of knowledge
Environment Behavior
Learning

17. Types of Learning 1) Habituation 2) Classical Conditioning
3) Operant Conditioning

18. Habituation Why do you jump less each time? You learned!
Simplest type of learning

20. Habituation
The initial response can be maintained if the stimulus is changed or increased with each exposure

23. Classical Conditioning
Why do you get anxious at the sight of a balloon and a pen?
Why do you cringe when you see fingernails and a chalk board?

24. Ivan Pavlov

25. Classical Conditioning
“learned”
Stimulus
a condition that elicits a response
Response
a behavior done after the stimulus

26. Classical Conditioning
Unconditioned Stimulus (UCS)
Unconditioned Response (UCR)
Conditioned Stimulus (CS)
Conditioned Response (CR)

27. Classical Conditioning

31. Balloon
Figure out the:
Neutral Stimulus
UCS
UCR CS CR

33. Classical Conditioning in Dating
Make women/men love you!
Figure out the:
Neutral Stimulus
UCS
UCR CS CR