1. Consulting 2.0

2. Consulting 2.0 Week 2.0

5. Ends (Why?) Means (How?) Match (Makes Sense?) Method (What and When?)
Anyone’s nonprofit have an End identified? (A deep one?)
Anyone’s nonprofit have a Means identified?
Anyone concerned about the Match?

6. Has a
Means
No Means
In Mind
Has an
End I II
No End
III IV

7. Ends
Means
Match
Method

8. #1: Ends

9. Pre-Defined Standards
Integration
Marketing/Message
Stakeholders
Branding
Pre-Defined Standards
Do we need consistency with the group’s marketing strategy and message? (Probably)
Do we need to keep it consistent with the nonprofit’s brand/image? (Probably)
Who are the people at and around the nonprofit who need to be involved / sign off?
Are there pre-defined standards to follow: colors, fonts, logos, etc.?

10. Ends
Means
Match
Method

11. #2: Means

12. Ends
Means
Match
Method

13. #3: Match

14. Sniff Test
Obviously, does it pass the basic sniff test – at all a good match.
But you can’t stop here.
Because sometimes something doesn’t stink, but there’s still bad stuff hiding in there.
So to speak.

15. Ease of Use
Set up: Definitely an issue, but you’ll be there to help them.
Ongoing: big issue. Must be easy to maintain? Minimal technical skill required?
Over-estimate your expertise in deciding what’s hard.
People tend to sit and nod even when they have just the slightest understanding of what you’re talking about.

16. Time Investment Setup: you need to fit it into a semester.
Ongoing: need to be sure they’re willing to commit to the time; otherwise, why start? (e.g., Blogging.)

17. Audience
Who uses this tool? (e.g., will nursing home residents user Twitter?)
Who could be convinced to use this tool? (Is the content compelling enough to make them use Twitter?)

18. Likelihood of Use Find it Use it Reuse it
Why would the target group find out about it?
Knowing about it, why would they want to use it?
After using it, why would they want to come back?

19. Benefits they could have gotten
ROI
Time and money to do it
Benefits received
Benefits they could have gotten
Return on Investment: resources to do it compared to
Benefits received and
Benefits they could have received if they’d spend those resources on something else

20. Extra Sniffing Required
It’s the tool they first asked for
It’s a tool you use and like
You’ve been itching to learn it
Be especially careful if any of these are true.
Be sure you’re not picking a tool for the wrong reasons.

21. Swerves Good examples of swerves:
ENDS SWERVE. Setting: a group focusing on high school students who are often economically disadvantaged and at risk.
Original plan: blog for the kids.
Why might that not work well? (Lack of access to computers).
Who could they blog for that might make sense? (Donors, partners, volunteers, staff…)
A: blogged for partners.
MEANS SWERVE: Setting: a group that helping people prepare for High School Equivalency exam, improve reading ability, etc.
Original plan: set up a Facebook page to keep in touch.
Any idea why that might not work well? This one’s more obscure.
A: Facebook is much bigger with college students and college-educated people; high school and the economically disadvantaged more likely to use MySpace.
Swerve: student went with MySpace even though it wasn’t his comfort zone.

22. Ends
Means
Match
Method

23. Plan to
evaluate
Mid-way through implementation, stop and ask: “Does this still look like it’ll meet the goal?”
It’s easy to get on autopilot and just do the project.

24. The plan shouldn’t end at the semester’s end.
Remember: your plan must include ongoing maintenance.

25. Consulting 2.0 Week 2.0