1. Place in Hospitality Marketing: Location
Chapter 10
Place in Hospitality Marketing: Location
Marketing Hospitality, 3rd ed., Hsu/Powers

2. Location Strategies Clustering Location type Colocation
Cannibalization
Location type
Freestanding or POD
Colocation
Funnel or magnet

3. Tactical Issues
Location Site
Decision Decision 

4. Restaurant Location Evaluation
Trading area
Population and its characteristics
Relations to Roadway systems and traffic
Physical barriers
Social barriers
Distance
Local traffic
Other sources of business
Gravity of large centers and traffic flow
Gravity model
Competition

5. Restaurant Site Evaluation
Traffic
Visibility
Relative visibility
Accessibility

6. Visibility and Accessibility
Site B
Site A
Site H
Site G
Site F
Site E
Site D
Site C

7. Restaurant Site Evaluation
Visibility
Accessibility
Size
Parking
Cost
Land use in surrounding area
Site terrain

8. Hotel Feasibility Study
Site evaluation
Marketing area analysis
Demand analysis
Build-up approach
Current demand
Competitive/supply analysis
Other study contents
Revenue, expenses, profits
Informed judgement