1. PTP: Sidebar
Greatest inventions ever (according to news.Softpedia.com)
Telescope
Computer TV
Automobile
Use of electricity
Telephone
Antibiotics
Printing press
Mechanical clock
Toilet 4

2. What does this have to do with chapter 4?
Intellectual Property 4

3. LESSON 4-1 Social Responsibility
Goals
Describe social responsibility issues.
Identify benefits and costs of social responsibility.
Explain the purpose of a code of ethics. 4

4. Social Responsibility
Duty of a business to contribute to the well-being of a community.

5. Key Question
What are the major social responsibility issues? 4

6. SOCIAL RESPONSIBILITY ISSUES
What are the key social responsibility issues?
Employee wellness
Environmental protection
Workplace diversity
Job Safety
We will add some other business issues. 4

7. SOCIAL RESPONSIBILITY ISSUES
Environmental protection
Conservation of non-renewable resources
EPA— What does this stand for?
Sets standards
Monitors many environmental data
Work with business to make environment better.
Example: Oil spill, waste dumping 4

8. Social Issues Workplace diversity
Interview questions you can’t ask:
Are you a US citizen?
What is your native language?
What religion do you practice?
How old are you?
Workforce should reflect the community. 4

9. SOCIAL RESPONSIBILITY ISSUES
Workplace diversity
Age discrimination in employment act
Remove employment barriers (Americans with Disabilities Act)
Remove bias against older workers. 4

10. SOCIAL RESPONSIBILITY ISSUES
Job safety
Remove accidents risks
Protection from fire and other hazards
OSHA— Occupational Safety and Health Administration
Sets and monitors safety standards
Employee wellness
“Healthy workforce is a productive workforce” 4

11. Example of OSHA at work
The corporate owner of a paper mill in the Versailles section of Sprague has paid $198,125 to settle a case concerning safety violations.
Cascades Boxboard Group paid the fine to close the case brought by the Occupational Safety and Health Administration in January OSHA, claiming 52 violations, had originally proposed a $320,500 fine 4

12. SOCIAL RESPONSIBILITY ISSUES
Employee wellness
Programs to promote good health
WDM schools has a health and wellness coordinator
Absenteeism cost $ billion 4

13. Clip 2—Crossing the Line4

14. Clip 3: What is acceptable?4

15. Clip 4: 4

16. >> C H E C K P O I N T
What are four areas of social responsibility that may require the attention of business?

17. SOCIAL RESPONSIBILITY EVALUATION
Benefits
Expanded justice for groups of a society
Enhanced company image
Reduced need for government actions
Improved quality of life in a community and around the world
Increased awareness of social issues among workers, consumers, and others 4

18. SOCIAL RESPONSIBILITY EVALUATION
(continued)
Costs
New nonpolluting or safer equipment
Building repairs to remove risks
Wellness and rehabilitation programs
Social projects sponsored by a company 4

19. Point to Ponder
Should CEO’s be held to higher standards than “regular” employees both on the job and in their personal lives?
CNN Video
When you think ethics, what comes to mind? 4

20. >> C H E C K P O I N T Can you answer the following?
What are the four main areas of social responsibility?
What government agency monitors workplace safety?
What is 1 benefit and 1 cost of being socially responsible? 4

21. BUSINESS ETHICS Ethics—Principles of morality or rules of conduct
Business Ethics=rules about how business and their employees ought to behave.
Code of ethics
Set of rules for guiding the actions of employees (Acceptable behavior)
Microsoft
What behavior is acceptable? 4

22. Big topic?
A search for “pro sports” code of conduct found 276,000 sites
“Code of ethics” in google found 7.6 million
“Code of ethics” OR “Code of conduct” found 19 million sites.
Character counts 4

23. BUSINESS ETHICS Ethical conduct guidelines
Determined by top management
Set up educational programs
3 questions to ask (When determining if something is unethical):
Is the action legal?
Does the action violate professional or company standards?
Who is affected by the action and how? 4

24. >> C H E C K P O I N T What is the purpose of a code of ethics?
Outline what all employees are expected to do.
Phrase them in what they are expected to do
What happens to the employee who has violated the code of ethics? Terminated, given a warning? 4

25. LESSON 4-2 Government Protection Activities
Goals
Identify the roles and levels of government.
Explain government protection activities.
Describe types of intellectual property. 4

26. Key Terms
contract
patent
copyright
trademark 4

27. GOVERNMENT IN SOCIETY Roles of government (continued)
Providing services for members of society
Protecting citizens, consumers, businesses, and workers
Regulating utilities and promoting competition
Providing information and support to businesses
Buying goods and services
Hiring public employees
Raising revenue 4

28. FEDERAL GOVERNMENT
Oversees the activities that involve two or more states or other countries.
Regulates foreign and interstate commerce 4

29. STATE GOVERNMENTS Regulate business actions within their own borders
Assign some of their legislative power to local governments 4

30. LOCAL GOVERNMENTS Include county boards and city or town councils
Provide services needed for an orderly society, such as police and fire protection 4

31. >> C H E C K P O I N T What are the three levels of government?4

32. GOVERNMENT PROTECTION ACTIVITIES
Worker protection
Contract enforcement
Agreement to exchange goods or services for something of value.
Written or verbal
Contract basics:
Agreement
Competent parties
Something of value exchanged
Legality 4

33. >> C H E C K P O I N T What are the main elements of a contract?4

34. PROTECTION OF INTELLECTUAL PROPERTY
Patents
Inventor the right to make, use or sell the item for 17 years.
Copyrights
Protects the creative work of authors, composers and artists. (life + 50 years)
Trademarks
Word, letter or symbol linked with a company
US Patent and Trademark office 4

35. Importance of a good logo4

36. Now, your turn
Look up google.com/patents and see if there are any patents you would need to worry about for your business idea project—report that on a slide in your powerpoint.
In the search box, put in keywords that relate to your product.
Product type
Technology used in the product
Materials used in the product
Create your own logo and slogan for your business and add those as a slide. 4

37. Now, your turn
Create your own logo and slogan for your business and add those as a slide.
Examples:
McDonalds—”I’m Lovin It”
Add these items to your Business Idea Slideshow. 4

38. >> C H E C K P O I N T
What are three types of intellectual property? 4

39. LESSON 4-3 Government Regulation and Assistance
Goals
Explain actions by government to regulate business.
Discuss efforts of government to assist businesses.
Identify methods used by government to raise money. 4

40. Key Terms
public utility
monopoly
antitrust laws
revenue 4

41. REGULATORY ACTIVITIES
Regulation of utilities
Why we are a mixed market.
Supplies a vital service to all people
What would it look like if there were multiple providers?
Prevent unfair business practices
Monopoly-business has control of the market for a product or service.
Antitrust Laws 4

42. >> C H E C K P O I N T
Why does government regulate utilities? 4

43. Government as a Business4

44. GOVERNMENT ASSISTS BUSINESS
Government buys goods and services
20% of all goods and services produced in the US
Government employs workers
Single largest employer 4

45. >> C H E C K P O I N T
How does government assist business? 4

46. GOVERNMENT RAISES MONEY
Taxes
Income
Largest source of revenue
Property tax
Based on the value of buildings and land.
Pays for schools, police, parks
Borrowing
Sells bonds
“Full faith and credit” of the government.
Least risky of all debt 4