1. Promoting your paper

2. Social Media
Tweet – short title + link + picture
Facebook – people are looking to be distracted, so good for longer content/linking out.
Blogs – offer to do a Q&A. Do you have pictures for a gallery post? Audio?
britishecologicalsociety.org
@BritishEcolSoc

3. What makes a paper a good target for a press release?
Does your paper have some or all of these?
Paper has general interest to the public
Lots of pictures, audio or video
Are the methods interesting?
Timely! Is it seasonally appropriate? Can you hook it to an anniversary?
britishecologicalsociety.org
@BritishEcolSoc

4. Press
Journalists are mediators between scientists and the general public
May be general or specialist reporters
More likely to be interested if you have lots of photos, video, recordings, etc.
Can be incredibly effective at getting your research read.
The job of a journalist is to write a news story– not to promote your research
britishecologicalsociety.org
@BritishEcolSoc

5. Press
News likes stuff that’s new. If the work is already published, journalists will be less interested in covering it.
Your paper may be put under embargo (not published online) until the agreed press release date.
Embargos give journalist time to contact authors, get quotes, etc.
No embargo/no press release! Check with the journal/your press office before the paper goes to production.
britishecologicalsociety.org
@BritishEcolSoc

6. Social Media
Tweet: short title + link + picture
Facebook: people are looking to be distracted, so good for longer content/linking out to content.
Blogs: offer to do a Q&A. Do you have pictures for a gallery post? Audio?
You are not alone! Check organisational channels, e.g. website blog, newsletter, intranet.
britishecologicalsociety.org
@BritishEcolSoc