1. Grabbing Your Readers Attention with Words
Headlines
Grabbing Your Readers Attention with Words

2. Headlines = Power
Headlines provide a powerful entry point for readers.
Headlines are the first TEXT that a reader looks at on a spread (pictures always come very first)
An effective headline should hook readers’ interest and tell them what the story is about.
headlines provide a connection between the verbal and visual elements on a spread

3. Verbal-Visual Connection
Headlines should be both well-written and well-designed.
Well-Written . . .
Captures & keeps readers attention with clever word play & specific details
Reflects the module story coverage
Well-Designed . . .
They are visually appealing and attention grabbing.

5. Tools of the Trade Primary Headline = The main headline
few well-crafted, creatively designed words
captures readers’ attention and delivers the key message.
Secondary Headline = The second tier of information.
adds more detail about the subject.
written in sentence format.
displayed above, below, or to the side of the primary headline.

7. Primary and Secondary Headline Patterns
Kicker: A short, single-line secondary headline placed ABOVE the primary head.

8. Primary and Secondary Headline Patterns
Wicket: A multi-line secondary headline placed ABOVE the primary head.

9. Primary and Secondary Headline Patterns
Hammer: A secondary headline placed BELOW the primary headline.

10. Primary and Secondary Headline Patterns
Tripod: A multi-line secondary headline placed beside the primary head.

14. Now It’s Your Turn . . .
Find the “Headline and Infographic Training” worksheet.
Look over the example spread.
Use the worksheet on page two to develop a headline for the spread.

15. If you need it