1. The Swedish federation in social media
Lena Wästfelt

2. Communication is our core. Therefore we went social.

3. The social media landscape is vast.
We chose to focus on the channels that are most frequently used by our target gruops.
There are statistics to rely on when chosing channels.

4. Why social media?
Politicans use it, media also – say right things and they will follow you, look at you as an expert
Discussing about the Sociaty and how to make it sustainability
Encourage dialogue and interaction
Meet the young professionals where they are
Spread information about the federation and our membering companies

5. Our channels Facebook Twitter LinkedIn Blog: Teknik&Designbloggen
Facebook, Twitter and LinkedIn are most popular within our target groups.
Our blog plays an important role in creating content to our social media channels.
And vice versa; the social media outlets directs traffic to our blog.

6. SOCIAL MEDIA OWNED CHANNELS WEBSITE BLOG MEMBERS LOGIN LINKEDIN
debate
opinion
reaction
MEMBERS LOGIN
LINKEDIN
news
blog posts
sector info
FACEBOOK
discussion
TWITTER
MEDIA BUZZ
BUZZ
OTHER BLOGS
DIGITAL PR
press releases
monitoring
NEWS LETTER
OWNED CHANNELS
This is our digital communications map.
Website, social media, online PR and the blog helps each other.
Other blogs and Twitter feeds keep us updated.

7. Results Social traffic to blog: from 0 to 25% within a year
Easy access to our news and blog posts
Discussions, reactions, interactivity
All the collegues doing it – one question per person
This is your new tools for communication
Social media and changes to your digital strategy has to be long term. After a year we have seen positive results, after two years we hope to increase even more in traffic, followers and relevance.
By being present in social media networks we also learn to listen and get to follow and interact with media, companies and our collegues.