1. CMA Training Homepage Overviews Last Updated: Sep 2009 by Joyce Chan

2. CX/ KA Homepage Top banner Left hand navigations MPO login box
Multi-function panel
Central focal points
Left hand navigations
Left hand focal points
Auxiliary boxes
CX/ KA Homepage
Fixed Areas:
Top banner
MPO login box
Left hand navigations
Multi-function panel
Promotion/ Focal Point Areas:
Left hand focal points
branding/ corporate promotion
country/ locale specific
min. placement period: 1 month
max. banner: 6
Central focal points
short-term (less than 1 month) marketing/ corporate campaign/ sales offer
max. banner: 2 long banner + 4 short banner + 4 text promotion

3. CX/ KA Homepage Top banner Left hand navigations MPO login box
Multi-function panel
Central focal points
Left hand navigations
Left hand focal points
Auxiliary boxes
CX/ KA Homepage
Auxiliary Boxes:
Special announcement to pax for flight disruption (when applicable)
Travel Advice (shortcuts to Helping You Travel > Travel Advisories section)
Company Update (shortcuts to About Us > Press Release section)
Auxiliary boxes’ display sequence is controlled by the Display Position (i.e. 1, 2 or 3) in CMA
Position 1 is reserved for special announcement to pax
Followed by Travel Advice and Company Update at positions 2 or 3
Auxiliary boxes’ display style is controlled by the Display Property in CMA with following styles:

4. Focal Point Guidelines
Long banner
Short banner
Left hand focal points
Text promotion
Focal Point Guidelines
Long banner: #1 and 10
Fixed dimensions: 342(w) x 80(h) pixels
File size: below 12KB
Should have a hyperlink to internal page (self-open) or external site (pop-up)
Short banner: #3, 5, 7 and 9
Fixed dimensions: 165(w) x 80(h) pixels
File size: below 7KB
Flash banner: #1 or 3
#1 Long flash banner Fixed dimensions: 342(w) x 80(h) pixels File size: below 50KB
#3 Short flash banner Fixed dimensions: 165(w) x 80(h) pixels File size: below 30KB
Flash banner should be created/ provided by local port in swf format
Text promotion: #2, 4, 6 and 8
Should include a bold title and maximum 3 lines of synopsis
One of them should be a fare table (selected from Online Fares, if applicable) with maximum 4 lines of fares

5. Focal Point Guidelines
Long banner
Short banner
Left hand focal points
Text promotion
Focal Point Guidelines
Left hand focal point a to f
Fixed dimensions: 160(w) x 80(h) pixels
File size: below 7KB
Should have a hyperlink to internal page (self-open) or external site (pop-up)
Text Promotion: Fare table HTML codes
<b>Fares from Taiwan</b><br>
<table border="0" cellspacing="0">
<tr><td><b>Destination</b></td>
<td><b>From TWD</b></td></tr>
<tr><td>Hong Kong</td>
<td><a href=“#”>4,100</a></td></tr>
<tr><td>Seoul</td>
<td><a href=“#”>5,730</a></td></tr>
<tr><td>Melbourne</td>
<td><a href=“#”>27,480</a></td></tr>
</table>

6. Focal Point Dos and Don’ts
Long banner
Short banner
Left hand focal points
Text promotion
Focal Point Dos and Don’ts
Text-style focal point should be self-explanatory with optional supplementary text (no graphical title)
Banner-style focal points should be relevant to the offer or campaign
All focal points should have hyperlink to the corresponding landing page (internal or external)
Maximum banner-style focal points on homepage: 6
Long banner x 2
Short banner x 4
Maximum flash focal point on homepage: 1
Long banner at #1 or
Short banner at #3
Banner-style Focal Point Specifications
Headlines should be larger than supporting text
Font: Universe Bold / Universe
Font size: points
Font colour:
White on dark background
Black/ CX green/ KA red on light background