1. There is no Button pointing back to the main page
ACTUAL WEBSITE
No HOME button
HOME
ABOUT US
INVEST
BLOG
MEET THE TEAM
BUY-TO-LET INDEX
STATISTICS
CONTACT
BORROW
Team Pics
Market Data
Company Data
Form
about LendInvest
Lending Criteria
CTA
Posts
NO CALL-TO-ACTION
NO CALL-TO-ACTION
Location + Phone
Products Table
How it works + CTA
Company Overview
Executive Team
4 Step Process
How to Invest (Steps)
Press references
Testimonial + CTA
Benefits + CTA
Testimonial
NO CALL-TO-ACTION
There is no Button pointing back to the main page
Investors page is much more conversion oriented than Borrowers page
"About us" doesn't present any call to action button
Some unnecessary pages.
4 Reasons Why + CTA

2. BORROW BRIDGING FINANCE BORROW BUY-TO-LET INVEST BLOG CONTACT
SUGGESTION
HOME
About us
BORROW BRIDGING FINANCE
BORROW BUY-TO-LET
INVEST
KNOWLEDGE
BLOG
CONTACT
CTA
Buy to Let Index+ CTA (INVESTORS)
about LendInvest
Lending Criteria+ CTA
Lending Criteria+ CTA
Posts
Form
How it works + CTA
Statistics
Location + Phone
Company Overview+ CTA
Benefits + CTA
Benefits+ CTA
How to Invest (Steps)
Executive Team
4 Step Process+ CTA
4 Step Process+ CTA
Benefits + CTA
Meet the Team becomes part of About Us
Stats, or at least a link to stats is included in "About Us"
Creation of a page called "Knowledge" where users can find any kind of index, stats, etc
Possibility to split the Borrowers page for the 2 products so we can work more precisely the keywords for each of them .
Meet the Team+ Link to Careers
Testimonial + CTA
Testimonial + CTA
Testimonial
Press references+ CTA
Link to BTL
Link to Buy-To-Let Index
4 Reasons Why + CTA
Statistics+ CTA+ Link to Knowledge
Link to Bridging