1. Marketing / Advertising
Rod Colburn

2. People know WHAT you do and sometimes HOW you do it.

3. Customers will never love a company until the employees love it first.
People don’t buy what you do; they buy why you do it.
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.
Henry Ford summed it up best. If I had asked people what they wanted, he said, “they would have said a faster horse”.
The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Customers will never love a company until the employees love it first.

6. What a great WHY, Harley-Davidson gave you freedom, an escape and a lifestyle. The product they offered made no difference. Quality, price and availability were irrelevant.

8. The death of Harley-Davidson’s WHY
Joe Altobello, an analyst with Raymond James, said that's because aspects of the new strategy were predictable, like producing smaller bikes to attract urban consumers and electric motorcycles. Trying to beat their overseas competitions without motivating the buyer, failing at price point and image.
Matt Levatich, the CEO of motorcycle maker Harley-Davidson, wants U.S. suppliers to be globally competitive by matching the costs of overseas rivals.
He also considers young adults as the most important segment. The investments on new engines, favoring a particular model, and other updates won’t be decided by the core market of just older white men.
Harley-Davidson to Lay Off Workers —Again—

9. What is your WHY?

10. Being the best kept secret is not a good thing

11. Education is the key to understanding the WHY
Employees
Volunteers
Public

12. WHY
People want to believe in your Why. We have a great Why. Let everyone know about it!