1. Block Internet Strategy – Update
Robert Sieger

2. Current Projects BlockandCompany.com V3 Redesign/Relaunch
Salesforce.com Implementation – Block and Company
Salesforce.com Implementation – MMF & ECD
Messenger Bag IR Site – Product Design / IR Site Launch
MMF Catalog Online
Gaming Catalog Online
MMFInd.com Redesign / Relaunch
MMFCashdrawer.com Redesign / Relaunch

3. BlockandCompany.com Upgrade Path
V3 – Launched!
Improved Navigation
Improved Look & Feel
More Marketing Oriented
V4 – Launch 6/2008
Site Manager Update
Custom Configuration Tool
V5 – Launch 11/2008
Endeca Search Engine
Content Management System
V6 & Beyond

5. Impact of the new BlockandCompany.com V3
Enhanced Look and Feel
More eye appealing
Sales Staff more likely to push to customers
Improved Navigation
Easier to use
Product more readily available
Customers spend more time at site
Gain larger carts
Marketing Oriented
Leveraging ‘Your Money Handling Experts’

6. Impact of the new BlockandCompany.com V3 (con’t)
Improved SEO Built into the Site
Allow for higher ‘organic’ search result placements
Double Byte Character Support Architecture
Allow for multi-lingual support
Assumes we have the translated content available
Web 2.0 Open
Opens to more initiatives in the future
Video On Demand
Skype
Chat
Text/ To Cart
Mobile Web

7. BlockandCompany.com V4 Site Manager Update – Estimated Launch 6/2008
Improved Navigation (Look and Feel)
More User Friendly
Executive Dashboards for Reporting Functionality
MTD/YTD Purchase Histories by User/Items
More Powerful Features
Multiple Approver Levels
Multiple Sort Options
Unapproved items
Approver Change Order
Order Manager on Login

8. Site Manager Wireframe Screen Shot

9. BlockandCompany.com V4 Web to Case’ – CS Support integrated with SFDC
Custom Configuration Tools
Bags
Stamps
Signs
Premiums
Ongoing SEO Activities

10. BlockandCompany.com V4
V4 Development Intended to Enhance & Enrich User Experience
Strengthen User ‘Self Service’
Create ‘Value Add’ Functionality (Site Manager Features)
Functionality that sells a service as well as a product
Functionality that supports Web Marketing Efforts
Campaigns
Search Engine Campaigns
Social Networking Campaigns
Banner Campaigners
Cross Promotional Campaigns

11. BlockandCompany.com V5 Estimated Launch 11/2008 Endeca Search Engine
3rd Party Bolt On Site Search Tool
Allows for Up Sell/Cross Sell and other Promotional Activities
Streaming Audio, Video & Podcasting
CS Live Chat
‘Call Me Back’ Feature

12. BlockandCompany.com V6 & Beyond
Mobile Web
Text and to Cart
Live Web Based Product Demos
CSR Co-Browsing

13. Salesforce.com Implementation – Block & Company
Original Launch Date: 4/1/2008
Launched: 3/24/2008
All Users migrated off of Goldmine
All Users migrated to Outlook
First week issues minor and few
Planning Phase 2 Implementation
Automated Call Scripts for inbound & outbound selling
‘Web to Case’ Functionality

14. Power of Salesforce.com
Understanding Our Customers
Track important customer data in one location to help understand their needs
Centralizing contacts under one roof
Quickly centralize and organize account contact data
Working as a Team
360 degree view of the customer
Improving customer service
Efficiently capture, manage and resolve customer inquires
Integrating with the Block Website
Web to Case
Lead Generation
Integration with Other Applications
Real Time data transfer from MFGPro
Managing other Business Processes
Account Planning
Opportunities
Accessing anytime, anywhere
Sales Reps can access SFDC from the road
Beating the Competition
Track Competition on deals, collect competitive intelligence to develop action plans

15. This is an example of an Executive Dashboard
This is an example of an Executive Dashboard. These can be easily customized by business users – enabling IT to focus on other areas

16. Salesforce.com Implementation: MMF & ECD
Presented Salesfroce.com to MMF & ECD: 3/28/2008
Requirements Gathering: Wk 4/7 & 4/14
Implementation Estimated to Begin Mid May

17. Messenger Bag IR Site Messenger Bag IR Site: Logo/Branding Created
STRETE – 3 grades of bags
StretePruf (Professional Grade)
StreteByte (Student/Tech Bag)
StreteFlyte (‘Murse’)
Bag Designs Finalized
Bristol creating prototype #3
BravePoint (Web Design Firm) Engaged
Functional Specification In Process
Functional Design of Online Configurator in Process
Creative Design of Web Pages Started

18. Messenger Bag IR Site Estimated launch 5/2008
Estimated First 12 Month Sales $367,500 (3,500 Units Sold)
Estimated Net Margin: $47,500 (12.9%)

19. Stitch & Sew Opportunities: BristolBags.com Update
Other Messenger Bag like Opportunities
Six Flags Cash/Coin Collection Messenger Bags
Intended for secure, weather protected collection of cash & coin

20. MMF Catalog Online

21. Block Gaming Catalog Online

22. MMFIND.com Redesign / Relaunch
Requirements Gathering Process has started
Delayed start until previously mentioned projects are completed
Estimate June, 2008 Launch

23. MMFCashDrawer.com redesign/Relaunch
Requirements Gathering Process has started
Delayed start until MMF Ind Website Redesign is started
Estimate August, 2008 Launch

24. Summary BlockandCompany.com V3 – Released
Strete Messenger Bags – 5/2008 Launch
MMF/ECD SalesForce.com – 5/2008 Launch
MMFIND.com Redesign – 6/2008 Launch
BlockandCompany.com V4 – Estimated 6/2008 Launch
MMFCashDrawer.com Redesign – 8/2008 Launch
BlockandCpompany.com V5 – Estimated 11/2008 Launch

25. The Block Internet Strategy – Update
Thank you!