1. IRWIN Metal Cutting Re-Launch
Including 3 New Sizes!

2. N.A. Steel Cutting Market
Non-Load Bearing Steel - $400M Market
Solid growth rate – 10% CAGR
Internal curtain walls, partition walls, etc...
Load Bearing Steel - $200M Market
Exterior support walls, floor joists, etc…
100% recyclable…
Positioned as GREEN
National Specification
No Regional Code Variance
Inorganic
will not rot, warp, split, crack or creep
Dimensionally stable
minimal expansion / contraction
Growing in both Residential & Commercial Construction

3. Top CSB Metal Cutting - CTQs
Speed
Life
Cut Quality
Temperature
Feel
Faster than Abrasive wheels
Lasts Longer than Abrasive wheels
Smoother & Accurate cuts
Cooler Cut
Quieter & Less Vibration

4. Metal Cutting End User Field Research
CTQs
Benefit
Rating
Life
Lasts longer than abrasive wheels
92% felt the blade had better or equal durability & life compared to their existing blade!
Speed of Cut
Faster than abrasive wheels
83% felt the blade was faster and provided cleaner cuts and was more aggressive from start to finish than their existing blade!
Cut Quality
Smoother & Accurate cuts
98% felt the blade had better or equal cut quality and precision with less burrs than their existing blade!
Overall Performance
Life, Speed, Quality and Feel
83% of the users cited the blade to have overall better performance than their existing blade
96% of users cited purchase intent!
2009 End User Field Research - Irwin
Excellent End User Field Research Feedback!

5. Irwin Metal Cutting Saw Blade
Metal Cutting Grade Carbide Teeth
reduces wear, withstands impact & delivers longer life
Laser Cut Blade
provides for stronger tooth bond
Laser Cut Anti-Vibration Vents
stabilizes blade and keeps it cool for smooth & accurate cuts
Anti Kick Back Shoulder
reduces dust & sparks for safer cuts

6. Metal Cutting Saw Blade – Usage Guide

7. Metal Cutting Program - Canada
NOVEMBER RE-LAUNCH
-$735K or -57% Gap PD Commitments to CDI Estimate.
Line Expansion – 3 New Sizes November 2010

8. Updated Sales Materials
Updated Sell Sheet
Updated Price List
Updated Sales Presentation
Updated Blue Walls
Updated Product Photography

9. Setup Information - Canada
New Lower Price on the 6-3/4” 40T blade: decreased from $58.04 to $48.50

10. Why Irwin Metal Cutting Blades?
Lower Invoice Price than Competitors = More Profits
Laser Cut High Quality Design = Highest Performance
Better Performance than Abrasive Wheels = Cleaner Cutting and Improved Speed
83% of Users prefer Irwin Metal Cutting Blades compared to their Current Solution!
Superior Product Communication = Improved Trade Up vs. Abrasive Wheels & Competitors
Productivity on Jobsites = Lower Overall Cost per Cut
3 New Sizes! – 5-3/8”, 7”, 9”