1. Bianca Moreno Week 1 Assignment

2. Background
New Company
Nail Polish Line
Attempting to grow in size

3. Mission Become a household name
Provide high quality nail polish at an affordable price

4. Survey
Pricing
Special Lines
Creative Names
Exclusivity
Branding

5. Target Audience
Majority Female
Widen age group
Widen backgrounds

6. Budget & Marketing
Social Media
Make it relatable
Reach nail salons

7. Exclusivity More people want to find nail polish everywhere
Specific stores stood out more
Staying at one store was bad for brand

8. Branding The simplicity of the nail polish name B.
The period at the end added depth
“The Perfect Touch”