1. CRAFT FAIR The Sweet Spot The perfect place to savor the moment * * * Downtown Tulsa – Brady District

2. FAIR CRAFT The Sweet Spot Homemade Ice Cream/So da Lounge Areas/Tr endy Area Live Music The coolest place to relax and savor the moment A place for trendy teens and adults to hang out in the Brady District, other than a bar.

3. FAIR CRAFT A Modern Twist on a Vintage Vibe Bringing in modern technology and a trendy set-up into the rustic, brick walled warehouse building. Modern fountains, appliances, counters, fixtures Original high vaulted ceilings, beams, brick walls Indoor seating opens up to an attached outdoor patio

4. FAIR CRAFT Information Layout Slide with Bar Graph A Taste of Tulsa Homemade ice cream with a Tulsa twist. By incorporating names of some of Tulsas favorite or treasured areas it serves as a tie in and could lead the way to many potential partnering opportunities for promotions, events, etc. We specialize in premium ingredient, fresh, homemade ice cream. All flavors are low-fat in an effort to combat obesity (Oklahoma is ranked 7th) and to adapt to the healthy trending demands of the customers. We also offer add-ins or create your own mixes. There is an assortment to choose from such as fat-free gummy bears, almonds, fruit

5. FAIR CRAFT Information Layout Slide with Pie Chart Signage Ideas & Examples

6. FAIR CRAFT Mixing in Fresh Local Coolness

7. FAIR CRAFT Establishing the Sweet Spot Location -Trendy Brady District -Quickly growing and developing downtown -Only Ice Cream Parlor Downtown Differentiation -Only Ice Cream Downtown -Modern meets vintage -Homemade ice cream favorites with a Tulsa twist Energy -Relaxed, hip atmosphere -Brady District: a trendy area -Live music Downtown Tulsa is booming and the Brady District specifically is the place to be. A unique, modern, trendy ice cream parlor will be the perfect addition to the bustling area. After long events, runs, street parties and more it will offer the perfect escape from the hot sun or just a place to sit and relax. The Brady District

8. FAIR CRAFT Market & Statistics Currently, children drive the industry but the U.S. census bureau is predicting that the youth populations in the next seven years will be declining. That means ice cream producers are going to have to develop items that are appealing and attractive to adults. Current vs. Future Drivers

9. FAIR CRAFT Thank you Bailey Martindale