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Stephen E Gerike National Foodservice Accounts Representative

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Presentation on theme: "Stephen E Gerike National Foodservice Accounts Representative"— Presentation transcript:

1 Stephen E Gerike National Foodservice Accounts Representative Alaska Seafood Marketing Institute

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3 Commercial fisherman USCG Professional Chef and Butcher Meat, Seafood and Poultry Sales SYSCO Brand Marketing National Pork Board

4 Commercial Restaurant Chain Engagement
Work to do in FY 2019: Commercial Restaurant Chain Engagement Menu Placements and Promotions National Chains Emerging Chains Good for you halo College and University Dining Lodging and Resort Refresh the ASCA

5 With a Focus on… High Volume Accounts Calling out Wild Caught Alaska Pollock Penetrating Menus with more Species Chasing Tilapia off the Menu Educating Operators About High Quality Frozen Fish Telling the Sustainability Story

6 Work to do in FY2020: Creating and Activating a Strategic, Brand Marketing Plan to Maximize Paid, Owned and Earned Media Engaging Decision Makers and Influencers Engaging Trade Editors An Integrated Plan with Focus

7 I look forward to working with all of you. Thank You.
Stephen E Gerike National Foodservice Accounts Representative Alaska Seafood Marketing Institute


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