1. COMMUNICATION
THE BASICS

2. Communication Petroglyphs
1500 B.C. Egyptian Hieroglyphics and early paper
1455 Johann Gutenberg invented movable metal type

3. Petroglyphs

4. Egyptian Hieroglyphics

5. Johann Gutenberg’s Press

6. What media have you been exposed to today?

7. Types of Media Clock Radio Television Newspaper Billboards
Painted Company Vehicles
T Shirts

8. Communication Model Simplest form
Receiver
Source

9. Communication Revised
Sender
Feedback
Channel Carries the message
Receiver decodes
The message

10. Cultural Definition of Communication
“Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed.”
James Carey 1975

11. Scope of Mass Media 98% of homes have television
2/3 U.S. adults read the newspaper every day
Average person spends 3,523 hours per year consuming mass media content
That is 60% waking hours