1. P2P Lending regulated by PTI

2. Problem: Unrecognised, acknowledged P2P industry lacks trust from masses to the large extent - Dent to brand reputation, stakeholders trust, business
Design: Multi-pronged advocacy using innovative tools; Creating voices - media; prospective lenders, borrowers, government negotiations - awareness
Execution:
Campaign across 13 states, 8 languages, 20 cities, 4 events, outreach to over 237 journalists; Petitions to the government; Research/ Discussion papers
869 news clips across regions, multiple languages; All top national and vernacular newspapers
Estimated readership of 10 cr
Impact:
On 24th August, 2017, The Reserve bank of India (RBI) on being satisfied that it is necessary to do so, notified that a non-banking institution that carries on ‘the business of a peer to peer lending platform’ to be a Non-Banking Financial Company. And also announced that the regulations will be announced soon.
On 4th October, 2017, The RBI released the regulations:
From 8,000 users in May 2017 to 18,000 Lender in September 2017
70,000 Borrowers to 1,80,000 Borrowers
600%
Growth within a span if 1 year 2
Only Negative Coverage on P2P Lending
Page views in 6 months
364088
Users during 6 month

3. Built relationship with more than 79 senior journalist
Media Outreach
Maximized Reach of Faircent Across Cities
Built relationship with more than 79 senior journalist
Delhi
Mumbai
Bangalore
Chennai
Pune
Hyderabad
237 Journalist
Around 93 Publications
Rajasthan
Gujarat

4. Key Media Coverage

5. Key Media Coverage

6. Thank You