1. Marketing Channel Case Studies MODULE 3 – ADDITIONAL MATERIALS
Promotion
Marketing Channel Case Studies
MODULE 3 – ADDITIONAL MATERIALS

2. Case Study: Cold Calling
How to make it work?
Have a clear purpose focused on the client’s problem and the outcome (CTA) that you want
Use it with warm leads only
If you outsource, monitor all calls in the first few days

3. Case Study: Direct Mail
How to make it work?
Have a clear purpose focused on the client’s problem and the outcome (CTA) that you want
Combine with other methods, such as Cold Calling
Be very targeted
Don’t be unethical
Make it stand out
Follow-Up

4. Case Study: Exhibitions
How to make it work?
Don’t just take a stand – drive people to it
Give a talk and invite people to visit your stand
Have a give-away/competition to capture business cards, then screen with Double Opt- In
Follow-Up – Maybe invite to the next talk, or offer a free consult

5. Case Study: Networking at conferences
How to make it work?
Go in with intent
Listen a lot more than you talk
Have business cards to hand
Make sure you follow up – a Lead Magnet is helpful here
Have a plan for what happens next

6. Case Study: Published Articles

7. Case Study: Lead Magnet
How to make it work?
Capture details so that you can follow-up
Create a sequence if time allows – not just one article, but some additional value
Follow-up with an or warm call

8. Case Study: Keeping In Touch
How to make it work?
Be planned
Remember, you don’t need to have anything to say
Always stay in control
Follow up