1. 1

2. 1. To identify the components of effective business presentations
To compare and contrast visual aids
To prepare students to deliver an effective business presentation 2 2

3. Business Presentations
Should be:
narrative
descriptive
explanatory
Should not:
appeal to emotion
lack factual support 3 3

4. Components
Three broad components:
introduction
body
closing 4 4

5. Introduction Should explain the purpose of the report
Use to gain audience interest and attention
Ways to begin presentation:
startling fact or statement
interesting and/or famous quote
jokes related to the topic
anecdotal story 5 5

6. Body Should explain the following:
method of research
background materials
presentation of findings
Ensure major points are supported with factual information
should be three to five major points 6 6

7. Closing Summarize major points Ask audience to take action
End the presentation on a positive and professional note 7 7

8. Destructive Mannerisms
to Avoid
Fidgeting
Playing with or adjusting hair
Moving or adjusting glasses
Swaying
Tapping or moving feet 8 8

9. For an Effective Presentation
Tips
For an Effective Presentation
Concentrate on articulation and pronunciation
speak slowly and deliberately to ensure proper articulation
double check the pronunciation of all words and names, especially company and industry-related terms
Know your audience
who you will be speaking to
number of people in the audience
the audience’s background
audience members required to attend
Plan and practice your presentation
know your time limits beforehand
leave time for a question and answer session
practice, practice, practice 9 9

10. Visual Aids Are used to reinforce spoken words
Should not overwhelm the speaker’s message
Are designed to emphasize points rather than substituting for the speech
Can be:
text to help audience visualize major points and ideas
graphics, pictures or models to illustrate complex or major points 10 10

11. Types of Visual Aids Handouts
most commonly used
best to depict complex information and information to be remembered
Chalkboards/whiteboards and flip charts/posters
outline major points
record ideas generated during discussion
Projected visuals
include overhead transparencies, slides and computer presentations
Videotapes and audiotapes
used to supplement not substitute presentation
Models and physical objects
good for hands-on demonstrations 11 11

12. For Preparing Visual Aids
Tips
For Preparing Visual Aids
Exhibit only one major idea per visual
Ensure the visual is large enough for entire audience to see
Keep the design simple and clean
do not clutter with too many colors, fonts or graphics 12 12

13. Tips For Using Visual Aids Avoid using too many visuals
Paraphrase the visual, rather than reading it
Step to one side of the visual so the audience can see it 13 13

14. The 1 - 6 X 6 Rule Have only 1 idea per slide
Have AT MOST, 6 bullet points
Maximum 6 words per bullet point

15. The Billboard Rule
"Could people read and understand the information while driving?“
Don’t overdo graphics and clip art.
Put it to the one-minute test: 
If the audience will need more than 60 seconds to figure it out, it's too complex.
Use light text on dark backgrounds; vice versa.
Stand back from computer to see the effect of text on pictures.

16. Production Coordinator Krista Scott Production Manager Geoff Scott
CEV00304 Keys to Effective Speaking
MER32057 Business Communication: Speaking
Production Coordinator
Krista Scott
Production Manager
Geoff Scott
Graphics Editor
Allison Mangold
Executive Producer
G.W. Davis
© MMVII
CEV Multimedia, Ltd. 16 16