1. Do companies get enough bang for their buck?
Advertising Dilemma
Do companies get enough bang for their buck?

2. Where is the game? East Rutherford, NJ
1st time it is being hosted by two states
MetLife Stadium
Naming rights deal in 2011
$17 million a year, split between Jets and Giants

3. Broadcast Rights
NFL television rights are the most lucrative and expensive rights of any American Sport
NFL signs TV rights deals with Fox, NBC and CBS
The broadcast networks will pay a total of nearly $28 billion in fees over nine years under the new contracts, which take effect after the NFL's 2013 season.
This years broadcast is on FOX.
Super bowl most watch show of the year
Advertisers Rejoice! Super Bowl XLVIII Expected To Break TV Viewership Record
111.2 million estimated
20 countries

4. Advertising Any paid non personal form of communication Message
Inform
Persuade
Remind
AIDA formula
Attention
Interest
Desire
Action

5. Super Bowl Commercials
70 + spots available for sale
FOX is charging $4 million per 30 seconds
Highest in History
The greatest minds in advertising have been working feverishly for months, trying to immortalize their brand with the next great Super Bowl commercial.

6. Super Bowl Pricing Where the ad runs in the game
How much commercial time is purchased
Advertiser pops for pre/post game packages
Discounts for purchasing more sponsorships

7. Why Super bowl? Most watched single day event
Most diverse group of spectators

8. Goals of Super Bowl Ads Increase Sales
Increase Brand Awareness and Equity
Must be memorable
Proven more effective when linked to contests, giveaways, and drive traffic to website

9. Top Super Bowl Advertising Categories
Dot-com companies
Motion pictures
Automobile
Beverage

10. Digital Marketing
Viewers see ads then rush to website to watch uncut versions or grab freebies
Company monitor website hits
Companies update servers to handle online traffic
You have to be ready to handle everything

11. Social Media Marketing
You have to get the most mileage out of those expensive TV ads by leveraging other media 
A social media campaign
make your loyal customers even bigger fans
draw in new customers.
Companies have to be prepared for the fact that they can’t control what people will write or tweet about them, positive or negative.”

12. Papa John’s giving away pizzas on game day.
Of course, you have to register on their Facebook page to be eligible! 

13. Super Bowl Successes!
GoDaddy.com- unknown until after Janet Jackson spoof during super bowl 2005
picked up 5 percentage points of market share within the first 48 hours after a Super Bowl ad. It posted almost $1 billion in revenue last year.
Danica Patrick, Jillian Michaels (GoDaddy Girls)
Homeaway.com- huge increase in internet traffic after 2010 commercial
Career Builder- leapfrog rival Monster after its first Super Bowl ad in 2005
Anheuser- Bush- best advertiser at branding a product during the Super Bowl 

14. What is popular?
Use of
Babies
Animals
Sexy
Anything that the majority of people can relate to and enjoy.
Diverse audience
Large TM

15. Critters or Celebrity It’s risky business How do companies choose?
HAS TO BE MEMORABLE

16. Celebrities in 2014
Celebrities are besides dogs and kids the most favorite ingredients for Super Bowl commercials.
Scarlett Johansson
Ben Kingsley 
Stephen Colbert
David Beckham
John Stamos, Bob Saget and Dave Coulie- full house
 Arnold Schwarzenegger, Don Cheadle and comedian/musician Reggie Watts
Sarah McLachlan U2
 Ellen DeGeneres
Danica Patrick
 Johnny Galecki- big bang theory
Richard Lewis- comedian
Laurence Fishburne-the matrix