1. Citations are not a measure of quality but a are measure of popularity!
But we cant ignore them
Citations matter, both to individuals and their institutions, hugely now & even more in future

2. Citations are fundamentally important because ….
Each citation indicates an influence of the original presentation on another
And hence
The accumulated number of citations to a particular presentation provides a measure of its total influence

3. Citations Why important Count no. of cites and benchmark for:
Measure of quality, counted for some disciplines in ERA
Leads to other successes
Count no. of cites and benchmark for:
(1) a person’s publishing career: h-factor
(2) an individual paper
At least 3 schemes:
Web of Science/ISI,
Scopus,
Google scholar/Publish or Perish harzing.com/pop.htm

4. Is there a secret to citation success?
Significance
Influence
Presentation
Sustained