1. How and why we buy into things
What Persuades You?
How and why we buy into things

2. Persuasion is… A way of convincing, and often controlling, people:
* products
* beliefs
* actions
* agreement

3. Persuasive Advertising Techniques
* Slogan
* Repetition
* Bandwagon
* Testimonial
* Emotional Appeal
* Expert Opinion

4. Are you aware??
In manipulating the audience, advertisers know how to target their audiences! Give examples of when and how you have been manipulated

5. Gotcha! Take notes as you watch the videos: Logos, ethos, pathos
The Art of Rhetoric
Advertising and Propaganda Techniques

6. Who’s the audience?

8. Identify the audience, the purpose and the technique:

14. Cheap Facts http://television-commercial.net/
* $200 billion a year spent on TV advertising
* $2.6 million per 30 second spot for a SuperBowl ad
* The average American watches about 24,000 TV commercials a year