Presentation is loading. Please wait.

Presentation is loading. Please wait.

Persuasive Techniques

Published byMelissa Henderson Modified over 5 years ago

Similar presentations

Presentation on theme: "Persuasive Techniques"— Presentation transcript:

1 Persuasive Techniques
(Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

2

3 What is persuasion? Generally an appeal to emotion, not intellect.
An attempt to change your behavior It attempts to “guide your choice”

4 Propaganda Techniques
Bandwagon Technique Testimonial Loaded Word Misuse of statistics Name calling or stereotyping Plain Folks Snob Appeal Transfer

5 Bandwagon Technique Everyone is doing it! You should too!!!

6 Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

7 Loaded Word Use “loaded” words like . . . new improved best

8 Misuse of Statistics When the statistics are based on a falsehood.

9 Name Calling or stereotyping

10 Snob Appeal aims to flatter
Makes insinuation that this product is better than others.

11 Plain Folks Makes the leaders look like
Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal                                                             

12 Transfer -Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.                    

13 PRACTICE: What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded word

14 C. Testimonial

15 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling

16 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

17 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon

18 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer 95% of homework assigned is busy work and is not beneficial to the student! Misuse of Statistics

19 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer F. Snob appeal

Download ppt "Persuasive Techniques"

Similar presentations

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.
Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.

Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.
Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.

Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.
Persuasion Techniques

Persuasion Techniques
Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)

Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,

Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Parallelism Writing structures that are grammatically parallel helps the reader understand the points better because they flow more smoothly. If there.

Parallelism Writing structures that are grammatically parallel helps the reader understand the points better because they flow more smoothly. If there.
Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.
Propaganda and Persuasive Techniques in Advertisements SPI 0801.3.2 Identify the targeted audience for a selected passage. SPI 0801.3.2 Identify the targeted.

Propaganda and Persuasive Techniques in Advertisements SPI Identify the targeted audience for a selected passage. SPI Identify the targeted.
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.

Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
Propaganda Pop-quiz!.

Propaganda Pop-quiz!.
Persuasion Techniques Propaganda and Advertising.

Persuasion Techniques Propaganda and Advertising.
Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.

Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
Unit 6 Text Analysis Workshop

Unit 6 Text Analysis Workshop
Persuasive Techniques Propaganda and Advertising.

Persuasive Techniques Propaganda and Advertising.
Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.
What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,

What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,
Warm-up: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Warm-up: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.
Advertising Techniques What creates the need? “Buy it for me now!”

Advertising Techniques What creates the need? “Buy it for me now!”
Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

Similar presentations

Ads by Google