1. Globe Union Industrial Corp.

2. Main Business
Kitchen
Bathroom

3. Business Model Product Manufacturer Channel Distributor In-house
Own Brands
51 %
37 %
product
ODM
Outsourcing
OBM GP 41% ODM GP 25%
63 %
49 %

4. Milestone
Since 1979
大家好! 非常歡迎各位蒞臨指教,現在由我來向各位介紹成霖集團.

5. GU World Wide Sites Aquanar Lenz GUCA PJH Danze Milim GUQD Gerber GULH
墨西哥 德州
雅特蘭大
印第安那州
波士頓
蒙特婁
多倫多
芝加哥 德國
義大利 北京 山東 上海 台灣 廣州 深圳
洛杉磯 重慶
Aquanar
Lenz
GUCA
PJH
Danze
Milim
GUQD
Gerber
GULH
GOBO
AeB
GUSZ HB
GUFY
GUIC

6. Sales by Region Europe: 48.50% North America : 44.80% Asia: 6.2%
Others:
0.5%

7. Sales in North America
44.80%
OBM : 23.80%
ODM : 21.00%

8. North American / Chicago
Gerber
Since 1932
Positioning： Wholesale、 Midrange
2010 Strategy
Gerber
Keeping enhance brand awareness
Expand to Commercial market
Launch Green products
North American / Chicago

9. North American / Chicago
Danze
Since 1999
Positioning：Retail、High-end
2010 Strategy
Danze
Develop Sub-brand (midrange)
Reduce S&M expense
North American / Chicago

10. Sales in Europe
48.50%
OBM : 7.50%
ODM : 41.00%

11. PJH Positioning： Distributor、Midrange to high-end 2010 Strategy
Since 1972
Positioning： Distributor、Midrange to high-end
2010 Strategy
PJH
Penetrate the building materials market
Speed IPO from China to reduce purchase cost
Launch Green products UK

12. Lenz Positioning： Retail、Midrange to high-end 2010 Strategy
Since 1930
Positioning： Retail、Midrange to high-end
2010 Strategy
Expand to EU Market ( France, N. Europe)
Extend to Brass 、VC Products
Lenz
European

13. Sales in Asia & Other
6.70%
OBM : 5.70%
ODM : 1.00%

14. Home Boutique Positioning： Agent of world’s top brands
Since 1979
Positioning： Agent of world’s top brands
HB Shanghai 2010 Strategy
HB TW：The performance of 2010 keeps flat
Introduce more brands
Build 3 new flagship store in Beijing、Qingdao、Shanghai
2010~2011 : 110million capital injection
Home Boutique
Taiwan / China

15. GOBO Positioning：Distributor for China market 2010 Strategy
Since 1993
Positioning：Distributor for China market
2010 Strategy
Strengthen brand power (product mix、reputation)
Expand to second tire city & rural area
Store expansion (185 store→ 210 store)
GOBO
China

16. Brass Factory GUQD GULH GUSZ GUFY Huabei Brass factory 2010 Strategy
2010: 210 million capital injection to expand
Huanan Brass factory
2010 Strategy
Cost benefit from factory combination
GUSZ
GUFY

17. VC Factory Milim 2010年 Strategy
Purchase automated equipment to raise capacity
Seek for outsourcing supplier or acquire VC factory
2010 : 73 million capital injection to expand

18. Thank you
謝謝 !
One Family, One vision
Confidential & Proprietary