1. Chapter 30 product planning Section 30.1 Product Development
Interactive Whiteboard Activities
product planning
Section 30.1
Product Development
Section 30.2
Sustaining Product Sales

2. Components of a Product
Product Development
Section 30.1
Reading Guide
Components of a Product

3. Components of a Product
Product Development
Section 30.1
Reading Guide
Components of a Product

4. The Seven Key Steps in Product Development
Section 30.1
Reading Guide
The Seven Key Steps in Product Development

5. The Seven Key Steps in Product Development
Section 30.1
Reading Guide
The Seven Key Steps in Product Development

6. Characteristics of Line Extensions and Product Modifications
Product Development
Section 30.1
Product Mix Strategies
Characteristics of Line Extensions and Product Modifications

7. Characteristics of Line Extensions and Product Modifications
Product Development
Section 30.1
Product Mix Strategies
Characteristics of Line Extensions and Product Modifications

8. Identify Each of the Reasons a Product Might be Discontinued
Product Development
Section 30.1
Product Mix Strategies
Identify Each of the Reasons a Product Might be Discontinued

9. Identify Each of the Reasons a Product Might be Discontinued
Product Development
Section 30.1
Product Mix Strategies
Identify Each of the Reasons a Product Might be Discontinued

10. Sustaining Product Sales
Section 30.2
Reading Guide
Stages in the Product Life Cycle

11. Sustaining Product Sales
Section 30.2
Reading Guide
Stages in the Product Life Cycle

12. Sustaining Product Sales
Section 30.2
The Product Life Cycle
Managing a Product in Decline

13. Sustaining Product Sales
Section 30.2
The Product Life Cycle
Managing a Product in Decline

14. Sustaining Product Sales
Section 30.2
Product Positioning
Identify the Different Positioning Strategies
Product Images That Appeals to Consumers

15. Sustaining Product Sales
Section 30.2
Product Positioning
Identify the Different Positioning Strategies
By Price and Quality
By Features and Benefits
Product Images That Appeals to Consumers
In Relation to Competition
In Relation to Product Line

16. Chapter 30 product planning Section 30.1 Product Development
End of
Chapter 30
Interactive Whiteboard Activities
product planning
Section 30.1
Product Development
Section 30.2
Sustaining Product Sales