1. Ch 4: Attitudes & Behavior
Part 3: Feb. 14, 2014

2. Cog Dissonance – how behavior might change our attitude
Festinger’s experiment?
Result?
What was the role of insufficient justification?
$20 condition -
$1 condition -

3. Self-Perception Theory
Alternate to Cog Dissonance theory
S-P Theory: When difficult to interpret attitudes/weak attitude  look at our behavior
Facial Feedback (as example):
Original studies (smiling / frowning) –
How does this work?

4. S-P theory (cont.): Embodied Cognition (as example):
Experiment examples –
How does the effect work?

5. Overjustification & Motivation
S-P can influence motivation
What is the overjustification effect?
Intrinsic motivation attribution:
Extrinsic motivation attribution:

6. Ex) Lepper’s research on kids’ motivation
Time spent playing w/markers
Results?
Difference in measures?
Best approach to using rewards for motivation?

7. Comparing Theories Cog Diss: what is the main explanation?
S-P Theory: what is the main explanation?
What does each best explain?