1. Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy
Name: Promoting the advantages for investing in Bulgaria
Value: BGN
(85% financed by EFRD, 15% by national budget)
Duration: 36 months
Identification №: BG161PO

2. Project Objectives General objectives: Specific objectives:
Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy
Project Objectives
General objectives:
Increasing the volume of attracted foreign direct investment and the economic effect of them
Improving the business environment and the investment climate in Bulgaria
Specific objectives:
Creating a positive image of Bulgaria as an investment destination
Improvement the recognition of the country among foreign investors through:
Marketing strategy
Information materials
Direct investment marketing and PR
Improving the services offered to investors by InvestBulgaria Agency

3. Promoting the advantages for investing in Bulgaria
Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy
Promoting the advantages for investing in Bulgaria
Main components of the project:
Component 1: Providing analytical information on current investment processes and identifying target sectors for investment promotion in Bulgaria, based on its competitive advantages
Component 2: Conducting marketing and advertising program for investment promotion in the target sectors and countries
Component 3: Diversification of the package of services and developing an integrated information system

4. Activities: analyses, marketing studies and strategic plans
Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy
Component 1: Providing analytical information on current investment processes and identifying target sectors for investment promotion in Bulgaria, based on its competitive advantages
Activities: analyses, marketing studies and strategic plans
Analysis of the competitive advantages of Bulgaria
Analysis of the target sectors
Analysis of the target countries
Comparative legal analysis

5. Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy
Component 2: Conducting marketing and advertising program for investment promotion in the target sectors and countries
Activities:
Organizing promotional and advertising campaigns for businesses in and outside the country: international investment mediators, campaigns among Bulgarians abroad, international conferences and roundtables, journalist tours, road show
Development and distribution of information marketing promotional materials: brochures, videos, publications, documentary films, electronic and other promotional materials.

6. Development of InvestBulgaria Agency website
Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy
Component 3: Diversification of the package of services and developing an integrated information system
Activities:
Development of InvestBulgaria Agency website
Implementation of Integrated Information System
Developing and delivering new services and activities of InvestBulgaria Agency
Training the staff of InvestBulgaria Agency in connection with the new services

7. Promoting the advantages for investing in Bulgaria
Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy
European Union
European Fund for Regional Development (EFRD)
OP Development of the Competitiveness of the Bulgarian Economy
Promoting the advantages for investing in Bulgaria
Identification №: BG161PO
This document is created with the financial support from the Operational Programme “Development of the Competitiveness of Bulgarian Economy ”, financed by the European Union through the European Fund for Regional Development. The whole responsibility for the content of the document lies with the InvestBulgaria Agency and under no circumstances can be considered that this document reflects the official opinion of the European Union or the Ministry of Economy, Energy and Tourism of the Republic of Bulgaria.