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Brainstorming Techniques
Your Name
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Objectives At the end of this session you will be able to:
Facilitate or take part in brainstorming sessions in an effective way by following some simple guidelines Build on the ideas of other participants whilst not critiquing these prematurely Identify different brainstorming techniques you can use so that you will have an effective approach for almost any situation
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There are no other rules!
Brainstorming Rules There are no other rules! Don’t Evaluate Quantity Needed Keep Building Wild Ideas Wanted
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Preparation Define Brief Select
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Customer Service Problem
We want to brainstorm the issue we are having with the phones at the moment. We want to find ways to make our phone calls shorter so that we can answer more calls from customers. We want to solve the problem we are having with the phones as quickly as possible and are looking for ways to do this.
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Briefing Background Information Definition and scope Ground rules
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Three R’s Rouse Record Referee
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Recording Ideas Visible Media Nominated scribe Capture everything
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Closing the Session Achievements Next Steps Thanks
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Clarify and Nurture Clarify Nurture
What did you have in mind when you suggested this? What did you mean when you said this? Nurture What could we do to build on this idea? You have suggested training is important. What should that training involve?
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Alternative Techniques
Reversing Writing Releasing Starbursting
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Reversing How can we reduce complaints?
How could we get even more complaints?
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Writing Variations Round Robin Charting Suggestion Box Sticky Notes
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Starbursting Customers Suppliers Employees Communication Distributors
The Press
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Objectives At the end of this session you will be able to:
Facilitate or take part in brainstorming sessions in an effective way by following some simple guidelines Build on the ideas of other participants whilst not critiquing these prematurely Identify different brainstorming techniques you can use so that you will have an effective approach for almost any situation
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