1. Experiences, success criteria and mistakes to avoid when trying to identify varieties with high market potential and wining investment support for seed scaling and commercialization  
Group 4

2. What are the key drivers for private seed organization or other scalers to develop or license new varieties?
Should respond to the needs of different market segments (food, processing, grain etc.).
Should be highly demanded (should have the qualities for the food-consumer traits, processing, not only production traits)

3. How can the value of a new variety or trait be determined-economic, social, and environmental?
Geographic coverage
Value of trait towards the environment in which it is grown and consumed
Economic benefit of the trait (Market share)
Social value (social attachments to specific traits)

4. How can commercial business cases for the private sector intersect/contribute vice versa with value assessments by social impact investors, national governments and international donors?
All are investors hence they all intersect on return on investment
How can technology push be identified vs demand or market pull in breeding and variety promotion?
Expert knowledge
Engagement with market players

5. How can public plant breeders, their value chains and African seed organization get more insights from each other about the critical drivers for new product designs?
Interaction through different platforms
Visit the market

6. How well understood is DLB and using technical product profiles to select new varieties with market value by public and private breeding organizations?
We know something but not yet understood what is there, we are still learning (40-50%)

7. How to win support for closer links between public and private sector organizations and change by breeders, managers, seed orgs, regulatory officials, donors and other stake holders
Everyone should see benefit
Create a platform to get input from all stakeholders to allow common understanding and identification of benefits and roles