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Developing Ethnic and International Markets
Chapter Ten Developing Ethnic and International Markets Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 10-1 The International/Ethnic Expansion Planning Process
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 10-2 Dominant Cultural Orientations in Several Regions Throughout the World
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 10-3 Dimensions of Brand Values
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 10-4 Alignment between Value Priorities and Cultural Orientations
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 10-5 Steps in Developing a Culturally-Relevant Brand Identity
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 10-6 Compatibility Between Brand Values and Cultural Orientation
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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