1. Unit 3: Building a Business
Mrs Gutteridge

2. Topic 3.1 Product Trial & repeat purchase
Pages 6-13

3. To explore the difference between product trial and
Aims for today
To explore the difference between product trial and
repeat purchase.

4. What’s the difference between product trial and repeat purchase?
Question…
What’s the difference between product trial and repeat purchase?

5. Product Trial
The way in which businesses get customers to try out new products and services or to raise awareness of existing products.
This helps the company get feedback, build customers and brand loyalty and encourages repeat purchase.
Task: In your groups, list any product trials that you have seen or received in the past

6. Fizzy Milk?
Coca Cola launch Vibrancy!

7. Methods of trialling products
Advertising
Free publicity
Free samples
User testing
Low trial prices
Targeting trade buyers
Pages 14 & 15
BOGOF

8. Repeat Purchase
When a customer buys a product more than once. This is essential to long term success.
Q. How do businesses create brand and customer loyalty so that customer continue to make repeat purchases?
A: Through the 4P’s

9. Task: Repeat purchase Read pages 14 & 15 – repeat purchase
In your groups, choose a product or service.
Using the 4p’s, identify how you would create customer loyalty for the product to encourage repeat purchase.
Product, Price, Place & Promotion

10. What’s the difference between product trial and repeat purchase?
Question…
What’s the difference between product trial and repeat purchase?