1. Authenticity: keeping it real in fundraising
By Zoe Bunter

2. Leave your baggage at the door!
Home
Hobbies
Personality
Family
Past history
Faith
Previous jobs /roles

3. Being wholly present in our work
For we are God’s handiwork, 
created in Christ Jesus
to do good works, which God prepared in advance for us to do.
Eph 2:10, NIV
Who we are (God’s handiwork/masterpiece), who we are in (Jesus Christ) and what we do (fundraising) are inextricably linked!

4. The foundation of raising money is relationship
Two-way:
Trust
Communication
Openness & vulnerability
Honesty
Commitment
Respect
Empathy & understanding

5. You can’t build a relationship with a donor if you don’t…
Communicate with them – encourage 2-way communication
Listen to them (and comply!)
Be honest with them (especially when things go wrong or you’ve messed up!)
Respect them & their wishes
Be open with them – be yourself!

6. A supporter communication pyramid
Face to Face
Telephone
Not on headed paper?
Handwritten?
Real stamps – not franked
Personal card/letter/filmed message ed to supporter
A real sending address
Refer to a personal detail in the text
Personal
Mass communications – letter,

7. Who is it easier to get to know?
The Fundraising Officer at ‘Homeless Action’ in Blackpool
Sally, who is in her late-40’s. She is passionate about the church helping people who are homeless. She lives alone with her Labrador, Benny. She loves country walks with Benny, and he loves coming into the office with her. Sally is the Fundraising Officer at a Blackpool-based charity called ‘Homeless Action’.

8. Be open, be yourself, be a human-being
To be honest, when I first met Anthony I felt a bit afraid. He was disheveled and smelly, and his eyes were darting around the room. I didn’t know where to look…
Supporter Survey
…but first let me tell you a bit about me…

9. A word to the wise…
Authenticity in fundraising means being human and professional. Don’t forget what your job is!
Watch your boundaries – be comfortable with what you reveal about yourself and your life.
Fundraisers are not all the same, and neither are supporters. Respect the wishes of the supporter.

10. What you are doing You trusting your supporter
Your supporter can trust you
Relationship
Relationship
You being open
Your supporter can be open with you

11. Our charity needs to look professional!
There’s a difference between wanting to BE professional, and wanting to LOOK professional
Bigger isn’t necessarily better
Keep your faith at the centre
Relationships enable you to express your organisation more fully
Don’t pretend you are something you are not!

12. Thank you About me! www.zoebunter.com Questions, thoughts, ideas…
For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.
Eph 2:10, NIV