1. Julia Claire Campbell, MPA 978-578-1328 jcampbel04@northshore.edu
LinkedIn Boot Camp: Making It Work For You
June 6, 2012
North Shore Community College
Julia Claire Campbell, MPA

2. Social Media Rules You get out of social media what you put into it.
It is not a silver bullet (sorry).
It’s free – like a puppy is “free”.
Less is always more.
Quality over quantity.

3. LinkedIn Best Practices
What is LinkedIn?
LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Network professionally
Post and find jobs
J Campbell Social Marketing

4. LinkedIn Best Practices
What is LinkedIn?
LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Network professionally
Post and find jobs
J Campbell Social Marketing

5. LinkedIn Best Practices
How do people use LinkedIn?
Network professionally
Post and find jobs
Answer questions
Build thought leadership
Remember names
J Campbell Social Marketing

6. LinkedIn Best Practices
What makes it different?
Facebook is like the local pub or family reunion
Twitter is like a fast-paced newsroom
LinkedIn is like a trade show or conference
J Campbell Social Marketing

8. LinkedIn Best Practices
Completing your LinkedIn Profile
Go to menu bar, select Profile, drag down to “Edit Profile”
1) Include your full name and image.
J Campbell Social Marketing

9. LinkedIn Best Practices
2) Personalize your Headline.
Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”.
Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”. 
J Campbell Social Marketing

10. LinkedIn Best Practices
Headline Tips!
Value proposition – how do you provide value?
Target audience – whom do you provide value for and who will read this?
Unique selling point
Keywords 
J Campbell Social Marketing

11. LinkedIn Best Practices
3) Write a great Summary.
Use key words (think SEO).
Do not cut & paste the “about” page of your website.
Show people how awesome you are!
J Campbell Social Marketing

12. LinkedIn Best Practices
4) Add Work History to the Experience section.
Be brief!
Short, short bullet points.
DO NOT cut and paste your resume.
Try to avoid jargon – make it accessible.
J Campbell Social Marketing

13. LinkedIn Best Practices
5) Post statuses.
NOT like Facebook. Share resources and be professional.
J Campbell Social Marketing

15. LinkedIn Best Practices
6) Customize your LinkedIn URL.
Use your name not your company!
7) Customize your Website URLs.
Free Beer! Free Download! White Paper! My New Book! Etc.
J Campbell Social Marketing

16. LinkedIn Best Practices
7) Ask for Recommendations.
Personalize the message.
Ask for specifics (jog their memory).
J Campbell Social Marketing

18. LinkedIn Best Practices
Grow your Network!
Request connections – use a short, personalized message.
Be helpful.
Offer advice.
Connect others.
J Campbell Social Marketing

19. LinkedIn Best Practices
Connect with care.
Recruiters, salespeople – advantageous to connect generously.
Some people are picky.
It’s up to you!
J Campbell Social Marketing

20. LinkedIn Best Practices
J Campbell Social Marketing

22. LinkedIn Best Practices
J Campbell Social Marketing

24. LinkedIn Best Practices
Sample profiles
Pam Moore
John Haydon
J Campbell Social Marketing

25. J Campbell Social Marketing www.jcsocialmarketing.com

26. J Campbell Social Marketing www.jcsocialmarketing.com

29. LinkedIn Best Practices
Using Groups wisely
Remember the social media rules!
Choose Groups carefully – you can join 50
Choose the ones that have the largest concentration of your ideal client or customer
Smaller groups yield better results.
“Most Popular Discussions”
Schedule time to visit each group at least once a week
Turn off notifications if too overwhelming
Follow the group rules and etiquette
J Campbell Social Marketing

31. LinkedIn Best Practices
Explore LinkedIn applications.
Amazon’s Reading List application
SlideShare (presentations)
WordPress (blog posts)
Any number of others!
Add sections to your profile (but avoid clutter).
Showcase volunteer experience
Projects
Foreign language
Test scores
J Campbell Social Marketing

33. LinkedIn Best Practices
Completing your Company Page
1) Connect your employees.
2) Include basic information.
3) Post jobs.
4) Post Products & Services.
J Campbell Social Marketing

34. More Resources My blog – www.jcsocialmarketing.com
Mashable –
HubSpot –
Social Media Examiner –