2. Selection

3. Mistakes
Wrong Choice
Too much…
Over-reliance
Irrelevance

4. Functions
To illustrate
To complement
To regulate
To signify

5. Questions Effect on Audience? Impact for Message?
Convenience of Materials?
Ease in Performance?
Problems to Anticipate?

6. Technologies Three-Dimensional Interactive Print Visual Aural
Multimedia

7. Preparation

8. Visual Content
Lists
Charts
Graphs
Photographs
Diagrams
Video

9. Visual Design Simplicity Visibility Shape & Space Balance & Direction
Color & Lighting

10. Presentation

11. Attention Prepare Audience Direct Audience Length To Notice
Avoid Distractions
Only When Discussing

12. Display Ensure ALL Can See/Hear Work with it Talk To Your Audience
Long Enough to Understand

13. Incorporation

14. Purpose Function for Message Relevance to Message
Explanation in Message
Timing within Message

15. Practical
Performance
Practice
Murphy’s Law
Plan B

16. Ethics
Harmfulness
Representation
Context
Alteration
Citation