1. Buyer persona

2. Buyer Personas are research-based archetypal (modeled) representations of
who buyers are
what are they trying to accomplish
what goals drive their behavior
how they think
how they buy
why they make buying decisions

3. When creating your buyer persona(s), consider including:
customer demographics
behavior patterns
motivations
goals

4. At the end, you should be able to attract:
The most valuable visitors
Leads
Customers to your business

5. Buyer personas provide tremendous structure and insight for your company

6. Task (10-15 min)
Use an example of a business idea that you created in the previous task and try answering the following questions:
1. Who are the main beneficiaries?
2. Who would you employ for running this business?
3. Give a few examples for buyer personas that fit the most.
Consider the following:
customer demographics
behaviour
motivations
goals