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$100 The process of developing, promoting, pricing and distributing products in order to satisfy customers’ needs and wants.
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$100 What is Marketing? Scores
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$200 The idea that businesses should satisfy customers’ needs and wants while making a profit.
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What is the Marketing Concept?
$200 What is the Marketing Concept? Scores
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a small freestanding food/merchandising booth
$300 a small freestanding food/merchandising booth
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$300 kiosk Scores
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The rights-holder of the name, logo, or trademark.
$400 The rights-holder of the name, logo, or trademark.
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$400 Licensor Scores
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$500 A combination of decisions a business must make in order to best reach its target market.
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What is the Marketing Mix?
$500 What is the Marketing Mix? Scores
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$100 The company paying for the permission to use the name, logo, or trademark.
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$100 Licensee Scores
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$200 Includes the group of consumers that a company desires to have as customers.
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$200 What is a target market? Scores
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The electronic exchange of products or services.
$300 The electronic exchange of products or services.
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$300 E-commerce Scores
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$400 A personal recommendation regarding the use or quality of a good or service.
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$400 Endorsements Scores
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Contractual agreements between a sponsor and a venue or event.
$500 Contractual agreements between a sponsor and a venue or event.
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$500 Naming rights Scores
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$100 Involves concepts and procedures necessary to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.
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What is Product/Service Management?
$100 What is Product/Service Management? Scores
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$200 The financing of a sports or entertainment entity (athlete, league, team, concert, or event) by a business in return for recognition affiliation.
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$200 Sponsorship Scores
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Obtaining information needed to make sound business decisions.
$300 Obtaining information needed to make sound business decisions.
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What is Marketing Information Management?
$300 What is Marketing Information Management? Scores
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$400 A form of sponsorship whereby the company does not finance a sports or entertainment entity with money only.
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$400 Barter sponsorship Scores
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$500 Determining customer needs and wants and responding to those needs and wants through communication intended to influence purchase decisions and ensure satisfaction.
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$500 What is Selling? Scores
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$100 What method of overcoming objections are you using when the objection comes back to the customer as a selling point.
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$100 Boomerang Scores
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A method in which a salesperson asks for the sale.
$200 A method in which a salesperson asks for the sale.
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$200 The direct close Scores
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If the customer is ready to make a buying decision, what do you do?
$300 If the customer is ready to make a buying decision, what do you do?
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Stop talking about the product.
$300 Stop talking about the product. Scores
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$400 Reason, concern, or hesitation a customer has for not making a purchase.
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$400 Objection Scores
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Considered the least effective approach method.
$500 Considered the least effective approach method.
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$500 Service approach Scores
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Promotions that occur inside stadiums or arenas.
$100 Promotions that occur inside stadiums or arenas.
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In-stadium promotions
$100 In-stadium promotions Scores
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$200 A consumer’s willingness and ability to buy products at a given price during a certain period of time.
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$200 What is demand? Scores
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The degree to which demand for a product is affected by its price.
$300 The degree to which demand for a product is affected by its price.
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$300 What is elasticity? Scores
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The difference between retail price and cost.
$400 The difference between retail price and cost.
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$400 Markup Scores
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The amount a retailer actually pays for merchandise.
$500 The amount a retailer actually pays for merchandise.
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cost of merchandise sold
$500 cost of merchandise sold Scores
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$100 Activities used by a business or organization to gain and maintain a positive relationship between themselves and the community.
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Public or community relations
$100 Public or community relations Scores
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The most common and the most cost effective type of print media.
$200 The most common and the most cost effective type of print media.
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$200 Newspapers Scores
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Refers to giving consumers a “taste” for a sporting event or concert.
$300 Refers to giving consumers a “taste” for a sporting event or concert.
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$300 Sampling Scores
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Any paid, non-personal form of communication by an identified sponsor.
$400 Any paid, non-personal form of communication by an identified sponsor.
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$400 Advertising Scores
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$500 Any combination of the different forms of promotion to sell goods and services.
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$500 Promotional mix Scores
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$200 the exchange of goods and services from producers to consumers for a price.
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$200 Selling Scores
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$400 Marketing that involves the collection of information about past, current, and potential consumers.
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$400 Data-based marketing Scores
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$600 Two-way communication between a representative of the company and the customer.
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$600 Personal selling Scores
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$800 Having products or services that meet virtually any customer’s needs and/or wants.
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$800 Full-menu marketing Scores
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$1000 Matching the characteristics of a product to a customer’s needs and wants.
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Feature-benefit selling
$1000 Feature-benefit selling Scores
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$200 A design, name, symbol, term, or word that distinguishes and identifies a company and/or its products or services.
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$200 Brand Scores
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Also called a store brand
$400 Also called a store brand
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Private distributor brand
$400 Private distributor brand Scores
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Consumers’ beliefs about the company and/or its goods or services.
$600 Consumers’ beliefs about the company and/or its goods or services.
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$600 Brand image Scores
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$800 The perception of added value a product has as a result of its brand name.
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$800 Brand equity Scores
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$1000 Consists of a spoken name and the corresponding design, logo, or symbol.
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$1000 Brand identity Scores
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$200 An agreement between a venue and an external company that provides food & beverage services.
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$200 Contracting Scores
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Costs associated with the day-to-day operations of the business.
$400 Costs associated with the day-to-day operations of the business.
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$400 Operating expenses Scores
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$600 Includes all of the combined impressions and experiences associated with a particular company or product.
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$600 Brand name Scores
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$800 A word, phrase, symbol, or design that identifies and distinguishes the company from others and has legal protection through the United States Patent and Trademark Office.
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$800 Trademark Scores
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A personified symbol that represents the brand name.
$1000 A personified symbol that represents the brand name.
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$1000 Trade character Scores
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$200 The permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee.
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$200 Licensing Scores
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$400 The unauthorized use of a name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character.
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$400 Bootlegging Scores
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Factors affecting revenues from food & beverage services sales
$600 Factors affecting revenues from food & beverage services sales Scores
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$800 Rivalry between two or more businesses to gain as much of the total market sales or customer acceptance as possible.
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$800 Competition Scores
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Two or more companies that utilize the same type of business format.
$1000 Two or more companies that utilize the same type of business format.
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$1000 Direct competition Scores
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$200 These exist when one company has exclusive control over a product or the means of producing it.
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$200 Monopolies Scores
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$400 Money earned from conducting business after all costs and expenses have been paid.
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$400 Profit Scores
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Getting along with others.
$600 Getting along with others.
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$600 Human relations Scores
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$800 Brief summaries of an individual’s personal information, education, skills, work experience, activities, and interests.
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$800 Resumes Scores
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The moral decisions of what is right or wrong.
$1000 The moral decisions of what is right or wrong.
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$1000 Ethics Scores
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$200 An illegal agreement between a manufacturer and a company to set prices for a product.
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$200 Price fixing Scores
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$400 The risk associated with the possibility of a loss due to natural causes.
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$400 Natural risk Scores
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$600 Passing risk
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$600 Risk transfer Scores
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Assuming or acknowledging a business risk and the outcome.
$800 Assuming or acknowledging a business risk and the outcome.
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$800 Risk retention Scores
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$1000 Providing the proper precautions to protect against harm, failure, breakage, or accident.
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$1000 Safety Scores
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