1. © 2006 Cutting Edge New Media Services, LLC Instructional Design & Package Consulting A Self-Help Approach Tony Silva

2. © 2006 Cutting Edge New Media Services, LLC Our Objectives Define Instructional Design Describe the Instructional Design Process Define Package Consulting Discuss Examples of Package Consulting Answer Questions

3. © 2006 Cutting Edge New Media Services, LLC Instructional Design The process of defining What needs to be learned How it will be taught How results will be evaluated Using a structured approach Analyze learning needs Design the course model Develop the course content Implement the course Evaluate the outcomes

4. © 2006 Cutting Edge New Media Services, LLC Analysis What knowledge and skills must be learned? What is the learning context? Classroom Online course Self-paced module Parent-taught What is the working context? Where will the knowledge or skills be used What conditions will learner face

5. © 2006 Cutting Edge New Media Services, LLC Design Based on your analysis, decide The best teaching method for your course The materials that will be required The amount of time and resources required Create an outline from your objectives Using the course objectives Write learning content Develop a schedule for your development project Evaluate your work to this point

6. © 2006 Cutting Edge New Media Services, LLC Development Import your learning content Upload to Learning Management System Import into your book template Import into your PowerPoint or other software Edit the content Test functionality If the content uses software such as PowerPoint or Flash, test to make sure it works If the content is text based (such as a book), do an initial editorial review to ensure all material is present

7. © 2006 Cutting Edge New Media Services, LLC Implementation Test with learners Evaluate results Go to market Determine pricing Advertize Submit review copies Prepare for evaluation Distribute your course Is Everything Ready? Instructional Outline Student Resources Learning Activities Assessment tools At this point, everything you need to present your course should have been prepared for launch. You will want to test the material on real students before going live.

8. © 2006 Cutting Edge New Media Services, LLC Evaluation Evaluate based on learning objectives Was material understood and retained? Was there prior knowledge that was not accounted for? Was there prior knowledged that was incorrectly assumed? Were there gaps in the knowledge presented? Evaluate from learners perspective Was courseware engaging? Was courseware easy to use? Was the product worth the time and money?

9. © 2006 Cutting Edge New Media Services, LLC Value Your Knowledge! Content Weblog Book Courseware Newsletter Content Lifecycle

10. © 2006 Cutting Edge New Media Services, LLC Package Consulting Based on relationships Client works with same consultant Projects are defined cooperatively Consultant has a stake in the outcome Client focused Consultant guides client – DIY model Client makes the call Includes dedicated hours and service Initial consutation Additional services or tools Project-by-project research

11. © 2006 Cutting Edge New Media Services, LLC Building Relationships Initial Consult Identify clients views, concerns and goals Define collaborative styles Define the projects overall objective Project Scoping Client defines more narrow goals Consultant helps client organize the project In-Progress Reviews Scheduled throughout the project Maintain relationships beyond the work itself

12. © 2006 Cutting Edge New Media Services, LLC Client Focus Consultant is a coach Conducts research and reports Advises from experience or research Assists with networking and resources Provides user friendly project management tools Client is a student Uses existing knowledge Does most of the work Delegates work he or she cannot do Evaluates project with help from consultant

13. © 2006 Cutting Edge New Media Services, LLC Dedicated Hours & Service Retained Hours Ten hours devoted to the project Additional hours at reduced billing rate Limmited client base to ensure better service Services Web hosting included Templates and work-flow maps included Assistance with promotion and marketing Other assistance is available as needed

14. © 2006 Cutting Edge New Media Services, LLC Package Consulting Examples Online Course Ten hours devoted to project Web hosting with initial retainer fee Coaching for course design Assistance with course implementation Textbook (or student workbook, etc.) Ten hours devoted to project Web hosting with initial retainer fee Coaching for book design and development Assistance with editing and pre-pub work Assistance with copyright and publishing

15. © 2006 Cutting Edge New Media Services, LLC Instructional Design & Package Consulting Q & A