1. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
RESEARCH CONSULTING
Entrepreneurial
Computer Science
Yonah Alexandre Bronstein, PhD
Session 5
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

2. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Session Outline
Administrative Stuff
Overflow from prev. session: Patents
Homework Check?
Chapter 4: Art of Writing a Business Plan & Executive Summary…
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

3. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Administrative Stuff
Class List:
Project decisions made?
I’ll build my list from s (rather than University provided list)
Memory is still my weak point… … so come see me at office hour! 
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

4. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Patents…
General concept of IP protection
Provisional vs. with-Claims
‘Patent Pending' vs. ‘Patent Number ,,,'
US filing vs. Israel filing
PCT & International Extension
Pricing (initial & on-going prosecution, pre- vs. post- investors)
Personal Experience: ASTAV…
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

5. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Homework check…
For Next Session?
“The Project”: 1st draft of Investor pitch (<TBD’s> ok)
“The Art of the Start”: prepare Chapter 4
Students’ turn…
Half way there…
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

6. Ch.4: Writing a Business Plan
Note: smallest chapter in the book (BP isn’t critical to investor decision making usually)
Plan is grown from Pitch (not the other way around)
Most important is the first page: Executive Summary (often distributed “stand-alone”)
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

7. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Ch.4: Exec. Summary
1st page of the plan  CV (Resume) of the Company
Determines
Whether people will read the rest of the document
Whether people will give you an interview/initial meeting
Needs usual mix of useful facts & emotion generation
A good writer (like a journalist or novel writer) can help…
Remember ASTAV’s lawyer’s advice: “Assume executive summary will end up on competitors’ desks.”
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

8. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Ch.4: Rest of Bus. Plan
Short (max. 20 pages)
Written by one person (team thinking, articulated by one voice)
Bound by a staple (most people want electronic or faxed version)
Simplify financials to two pages
Include other key metrics (number of customers, locations, resellers)
List underlying assumptions ( most useful conversation with experienced investors/VCs)
KEY is E-Motion (so it’s Marketing) but it also has to be True (because to convince others you need to believe it)
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

9. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Ch.4: CS Angle?
Where architectural wisdom starts to show
Scalability
Speed of Implementation
QA/Testing strategy
As well as interplay between technical and business
e.g. Open-Source vs. Proprietary
3rd party dependencies/licenses
ADOPTION issues (thought through?)
What could go wrong?
And what would you do about it?
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.