1. COLLABORATE 15 Exhibitor Webinar - Marketing
Wednesday, February 4, 2015
1:00 p.m. EST
Prepared by:
Alesha Neely, IOUG Tradeshow Manager
Kat Seiffert, IOUG Marketing Manager
#C15LV

2. Webinar Housekeeping Items
All attendees will be on mute for the duration of today’s call.
If you have any technical issues or questions, please type those in the Q&A box in your control panel.
Your questions will be answered at the end of the webinar.
Webinar will be recorded and available through each user group’s conference website.

3. Webinar Agenda Exhibitor Marketing Kit Online Directory
Reasons to Use
Materials Provided
Online Directory
Basic, Gold and Diamond Packages
How to Update Your Information
Sponsorship Opportunities
Questions

4. Exhibitor Marketing Kit

5. Reasons to Use the Exhibitor Marketing Kit
Let us do the work for you
Promote your presence to your customers
Increase traffic to your booth by
Increased awareness
Call to action
Extra product/service discounts
Win a prize
Grab a coffee/snack
Provide education
Whitepaper
Demo of solutions for pain points
Increase your return on investment (ROI)

6. Exhibitor Marketing Kit Materials Provided
Templates
Images
COLLABORATE descriptions for blog, website, newsletter and blast
blast
signature
Media advisory
Social media posts
Official exhibitor image for blog or website (square)
Official exhibitor image for banner (horizontal)
COLLABORATE 15 logo for signature

7. COLLABORATE Descriptions

8. Blast Template

9. Email Signature Template

10. Media Advisory Letter and Template

11. Sample Social Media Posts and Guide

12. Images for Exhibitor Marketing Kit

13. Online Directory

14. Online Directory Packages
Basic - Included
Gold - $250
Company Name
Booth Number
Address
Address
Phone
Website
30-word Company Description
Basic Listing Package
Unlimited Company Description
Social Media Listings
Press Releases
Access to Online Reports
Company Logo

15. Online Directory Packages
Diamond - $2000
Gold Listing Package
4 Video, Image or Text Panels
Included in Featured Exhibitor List
Corner Peel Image on Online Booth
Priority Placement in Search Results
Video or Image on Directory Home Page
360x45 Pixel Banner on Floor Plan

16. Instructions – How to Update Your Listing
An will be sent by Map Your Show that will include your Exhibitor Dashboard login credentials.
This includes the URL, and your Exhibitor ID & Password
Once logged in, the first tile entitled “Exhibitor Directory Listing” will lead you to a page to edit your company information and your product categories.
To upgrade to Gold or Diamond packages click on the “Online Advertising Packages” tile to review your options and the benefits they provide.

17. Sponsorship Opportunities

18. COLLABORATE Sponsorship Opportunity - Deadline Friday, Feb. 6
Vendor Keynote Sponsorship Opportunity
This sponsorship allows you to be the only non-Oracle vendor keynote at the conference. This sponsor will have the opportunity to:
Speak to the general session audience on the main stage for 45 minutes
place collateral on general session seats prior to keynote address
raffle a prize you supply following your address
We even assist you in selecting topics to ensure a great turnout!
Contact your user group show management team for more information.

19. IOUG Sponsorship Opportunities
Lanyards
Your logo together with the IOUG logo on all lanyards given to all IOUG attendees at COLLABORATE. Deadline is February 13th.
Passport to Prizes
Increase traffic to your booth and promote awareness with this fun game. Attendees must go to your booth to collect a stamp.
VAS – Vendor Awareness Session
Reach a targeted audience of customers interested in your product by sponsoring a 60-minute sales session in a meeting room near the education sessions.
Contact Jim Conlon at or for more information.

20. OAUG Sponsorship Opportunities
Solutions Spotlight Session
Live Education on the Exhibitor Showcase Floor. Captivate a dedicated audience of up to 30 attendees for an in-depth look at your product or service for 30 minutes.
Vendor Awareness Session
Reach a targeted audience of customers interested in your product by sponsoring a 60-minute sales session in a meeting room near the education sessions.
WigOUT
We announce your booth as the location for a spontaneous meet-up complete with a theme, wigs, party props, music, selfies and a specialty snack or beverage. Your team make inroads while attendees gather for the fun.
Contact Christine Hilgert at or for more information.

21. Quest Sponsorship Opportunities
Super Sessions
Present a session to all JDE or PeopleSoft Quest Attendees.  Content must be approved by show management and production deadlines reached.  Deadline is February 6th.
Vendor Awareness Sessions
Still available - Specifically for JDE or PeopleSoft exhibitors. If you did not get the content you want to present selected, here is another resource to getting your message out.
Contact Nita Briscoe at or for more information.

22. Q & A

23. Next Exhibitor Webinar
Need to review? Today’s webinar will be available on each user group’s conference website
Exhibitor Onsite Sales Effectiveness
Early March
Registration link will be ed out to exhibitors